Digital Marketing Assessment
Digital-IQ is a detailed audit of your organization's digital and content marketing strategies, processes, practices, programs, and operations and analyses how well you’ve integrated digital into your overall marketing mix. It covers all aspects of your business from a digital content and social media marketing perspective. It combines the use of our digital assessment tool. Your answers to questions are scored and ranked to give you a graded view of your organization's digital practices and programs. As part of Digital-IQ, we also look at your current digital properties and interview personnel regarding roles, responsibilities, resources and processes. This assessment is conducted with your organization's participation and input.
The purpose of this assessment is to identify areas of opportunity and problems that may be affecting your organization's digital marketing performance. Ideally, this assessment will give you peace of mind. More than likely, it will identify areas for improvement.
The assessment is broken down into the following topical areas:
- How Digital is Changing your Company and Industry
- Customer’s Digital Path to Purchase
- Integration Opportunities for Digital and Social Media
- Online Governance and Management
- Big Data Analysis and Insights
- Measurement and ROI Projections
- Content Marketing Strategies and Plans
- Content Marketing Road Map
- Content Marketing Calendar
After we complete the formal assessment, you will be presented with a scored result of your organization's digital and content marketing practices, processes and organization. Once completed, we review the assessment and present you with a detailed analysis of the study and a formal report providing our observations and recommendations for improving your organizations marketing practices and programs.
Digital-IQ is a packaged solution, offered at packaged fixed price. Pricing includes conducting the analysis, producing and presenting all final reports. Package pricing will vary depending on the size and complexity of your business.
Starting At: (Call for quote.)
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