Lead Nurturing Analysis

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Problem:  You're generating plenty of leads but they aren't converting at the rate or in quantities that you projected.  This analysis is for those that are searching for ways to convert more inquiries/leads into new profitable customers - we review and analyze your lead nurturing efforts for that solution from initial contact through first purchase.

What We Analyze

The following key elements are evaluated as part of this service:

  • Target Audience Segmentation (Detailed demographic, psychographic, behavioral, geographic factors)
  • Messages and Offers
  • Media
  • Contact Strategy (Frequency and Timing)
  • Qualification, Prioritization and Segmentation process
  • Creative/Presentation Evaluation
  • CRM Application & Use

This includes an assessment of your nurturing process from the perspective of the potential customer – from initial point of contact (on and offline) to analyzing the communications over the period leading up to conversion to customer.  This allows us to experience the process from the prospective customer's perspective and report to you on how efficient the process is so that weaknesses, gaps and strengths can be reported.

What you Receive

You will be presented a summary report with recommendations for increasing lead conversion based on our analysis of your lead nurturing efforts.  This will provide you with insight into what we found and what we view to be your strengths, weaknesses and opportunities for improvement.

Ensuring you Enjoy the Most Value!

To ensure you receive the most value possible from this service, the person that requests the consultation must actively participate in the consultation AND must have the authority and ability to implement the recommendations if you so choose.

100% Satisfaction Guaranteed!

And, remember we'll refund your deposit if you're not 100% satisfied.  And, if after we've completed the work you decide to retain DWS Associates to help implement the recommendations coming out of this analysis, we'll apply this fee to the retainer for additional services.

 

COMPLETE AND SUBMIT THIS FORM TO LEARN MORE

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