Lead Generation Program Analysis
Problem: You're spending a ton of money on lead generation across a range of channels and some or all of them are not producing the leads you project. This analysis is for those that are searching for ways to generate a larger number of qualified leads – this special introductory priced analysis focuses on your front-end marketing efforts.
What We Analyze
Our analysis focuses on three key elements - your lead generation efforts, your SEM/PPC efforts and your competition.
Specifically, we review and analyze your lead generation efforts over the past six (6) months. We look at the following:
- Target Audience Segmentation (Detailed demographic, psychographic, behavioral, geographic factors)
- Target Market (geographic area covered)
- Campaign Objective(s)
- Budget
- Media
- Sample of Creative
- Date in Market
- Date Ended
- Objectives and Results (Leads, Conversions, Sales, Retention Rate)
Also included is our SEM/PPC Audit which addresses:
- Landing Page Analysis
- Keyword Analysis
- Competition Analysis
- Account Structure Recommendations
- PPC Performance Review
Finally, we also perform a high level competitive scan on one (1) competitor to identify and gather data on their similar products and services (factors such as ).
What you Receive
You will be presented a summary report with recommendations for increasing inquiries that are based on our analysis of your lead generation efforts, SEM/PPC efforts and your main competitor. This will provide you with insight into what we found and what we view to be your strengths, weaknesses and opportunities for improvement.
Ensuring you Enjoy the Most Value!
To ensure you receive the most value possible from this service, the person that requests the consultation must actively participate in the consultation process AND must have the authority and ability to implement the recommendations if you so choose.
100% Satisfaction Guaranteed!
And, remember if you're not completely satisfied, we'll refund your deposit. And, if after we've completed the work you decide to retain DWS Associates to help implement the recommendations coming out of this analysis, we'll apply this fee to the retainer for additional services.