Direct Marketing Audit

This audit is a comprehensive review of direct marketing programs (eCommerce / Catalog) and operations....from lead generation to fulfillment. The assessment addresses key aspects of direct marketing It will help you determine the current state of your direct marketing planning, practices and processes. And, it will also help guide your decisions about your future direct marketing needs and investments.

What We Analyze

The audit covers the following areas:

Merchandising and Product Development
Messaging and Creative Strategy
Media / Circulation Strategy and Plans
Data and List Management
Program Performance and Results
CRM
Fulfillment and Operations Strategy & Plan
Analytics and Testing
Call To Action Offer Development
Lead Generation
Digital and Catalog Plans and Activities

The Objectives of the Audit

The objectives of the audit are:

To identify and correct problem areas.
To provide guidance in developing and implementing appropriate direct marketing practices and processes.
To review offers and evaluate their overall effectiveness.
To provide recommendations for list and database marketing enhancements.
To identify opportunities for new or expansion of product and services.
It increase sales and profits.
To increase the number of profitable customers acquired.

Pricing

The price for this audit starts at $4,995, but will vary depending on a range of factors including media, number of distribution channels. range of products, etc. Complete the form to the right or call for an exact quote.

100% Satisfaction Guaranteed!

And, remember if you're not 100% satisfied, we'll refund your deposit. And, if after we've completed the work you decide to retain DWS Associates for additional services, we'll apply your deposit towards future work.