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Competitive Intelligence Program Packages Comparision
& Pricing Chart
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Competitive
Marcom Scan
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Competitive
Marketing Assessment
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Competitive
Business Analysis + Software
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Competitive
Intelligence Subscription
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Competitive
Intelligence Software - Standalone
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Competitive
Intelligence Software - SaaS Version - Subscription Basis
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Pricing
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$
995 per competitor
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$2,995
per competitor
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$4,995
per competitor
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$495
per competitor per month
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Intellicomp Software Pricing
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Choice
of standalone or SaaS applications at retail pricing.
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Choice
of standalone or SaaS applications at retail pricing.
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50%
off Intellicomp retail price if 1 to 3 competitors are studied.
4 or more competitors in study, Intellicomp CI app & 1 server license
included
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Choice
of standalone or SaaS applications at retail pricing.
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$9995
with 1 server license
$75 / hr. programming / customization fee
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1
time setup charge - $1,500
$35/user billed annually
Application customization - $75/hr.
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Frequency
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1-Time
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1-Time
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1-Time
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Monthly
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Analysis Services
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Business SWOT analysis
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ü
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ü
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Business differentiation strategies
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ü
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ü
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ü
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Value proposition / USP analysis
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ü
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ü
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ü
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Marcom strategies
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ü
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ü
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ü
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Marcom SWOT analysis
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ü
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ü
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ü
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Advertising / sales promotion activities
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ü
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Image strategies
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ü
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ü
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ü
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ü
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Messaging strategies
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ü
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ü
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ü
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ü
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Social media strategies
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ü
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ü
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ü
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ü
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Social media activities
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ü
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Content marketing strategies
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ü
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ü
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ü
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ü
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Marketing collateral review
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ü
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ü
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ü
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ü
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News and events tracking
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ü
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Advertising strategies
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ü
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ü
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ü
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ü
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Direct marketing strategies
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ü
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ü
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ü
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ü
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Sales promotion strategies
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ü
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ü
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ü
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ü
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Public relations strategies
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ü
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ü
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ü
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ü
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Event marketing strategies
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ü
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ü
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ü
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ü
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Offer strategies
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ü
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ü
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ü
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ü
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Product marketing strategies
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ü
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ü
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Pricing strategies
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ü
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ü
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Customer service strategies
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ü
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ü
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Customer support strategies
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ü
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ü
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Distribution strategies
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ü
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ü
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Acquisition strategies
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ü
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ü
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Retention strategies
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ü
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ü
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Go to market strategies
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ü
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ü
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Key markets / subsegments / target audiences
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ü
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ü
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Product differentiation in features / functions
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ü
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ü
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Product offerings / solutions
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ü
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ü
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Product merchandising strategies
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ü
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ü
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Terms strategies
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ü
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ü
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Strategic direction
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ü
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Geographic coverage
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ü
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Organization structure / functions
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ü
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Financial performance
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ü
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Staffing strategies
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ü
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Sales strategies
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ü
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Customer / partner strategies
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ü
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Customer satisfaction levels with products, services, support
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ü
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Key customer identification
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ü
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Identification of recent major wins / losses
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ü
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Marketing performance indicator review
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ü
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R&D strategies
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ü
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Manufacturing strategies
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ü
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Development Services
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Develop key sell against strategies
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ü
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Develop differentiation and positioning strategies
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ü
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Develop messaging strategies
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ü
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Develop
product and pricing srategies
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ü
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©
2019 DWS Associates. All Rights
Reserved.
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