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Solo Mail Package or
Catalog Production Cost Estimator
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This tool may be used
for computing the per thousand cost for any direct mail campaign, whether it
is a postcard, self mailer, brochure, catalog, a dimensional mail package
with free gift/premium included, or a solo mail package in flat rate envelop. Once you have the total costs for the
campaign, you can use that figure in one of the direct response campaign
breakeven and ROI calculators to determine your revenue and ROI objectives.
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Costs
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Quantities
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Total Costs
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Creative
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Letter (copy / design)
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/ page
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# of pages
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Brochure (Catalog) (copy /
design)
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/ page
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# of pages
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Outer Envelope (copy / design)
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/ envelope
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# of envelopes
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BRC or Order Form (copy /
design)
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/ BRC /Order Form
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# of BRCs / Order Forms
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BRE (copy / design)
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/ BRE
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# of BREs
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Laser Letter
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Setup Charge
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# of Discrete Letters
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Version Change Charge
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# of Discrete Letters
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Disk / Data Processing
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# of Discrete Letters
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Printing
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Laser Letter
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/1000
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Printing Quantity
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Letter Head
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/1000
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Printing Quantity
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Outer Envelop
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/1000
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Printing Quantity
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Brochure
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/1000
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Printing Quantity
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BRC
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/1000
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Printing Quantity
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BRE
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/1000
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Printing Quantity
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List Rental Charges
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Names
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/1000
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Rental Quantity
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Tape (Disk, etc.)
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Total Charges
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Merge / Purge
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/1000
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Rental Quantity
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Lettershop
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Collating, inserting, sorting
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/1000
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Mailing Quantity
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Presorting
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/1000
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Mailing Quantity
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Premium or Free Gift
Included in mail package
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Premium
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per unit
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Quantity
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Postage
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Postage
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/1000
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Mailing Quantity
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Total Costs
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Grand Total
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Cost/1,000 Mailed
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© 2018 DWS
Associates. All Rights Reserved.
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