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Campaign Variables
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Lead Flow Calculations
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Projected Gross Revenue for
Campaign
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Mailings needed per month
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Average order value
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Leads needed per month
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Gross margin %
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Leads needed per day based on #
of working days per month
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Orders needed per month
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Leads to orders conversion rate
(%)
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Open rate (%)
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Calculated Campaign Totals
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Click thru rate (%)
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Bounce rate (%)
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Total # of leads required
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Total # of transactions needed
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Email sending cost (per email)
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Total # of emails to be sent
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Email creative/production costs
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Total overall response % to
campaign
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Landing page/micro site
creative/production costs
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IT/data/operational costs
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List rental costs/1000
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Total list rental cost
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Quantity of names rented for
mailings
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Total campaign cost
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Campaign duration in months
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Gross margin $s per transaction
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Gross margin $s for campaign
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Working days per month
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ROI $s
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ROI %
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For a direct order
campaign, enter 100% int "Leads to orders conversion rate."
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