Social Media Campaign ROI Breakeven Calculator

Investment (per month)										Total

Monitoring Tools (Sysomos, Radian6)										0.00
Social Media Management Tools (Buddy Media, HootSuite, Spredfast)										0.00
Content Creation Time (hours x average cost per hour)						Hours	0	Average Cost / Hour	0.00	"-"
Engagement Time (hours x average cost per hour)						Hours	0	Average Cost / Hour	0.00	"-"

Total Investment										"-"

Return (per month) - Social Media Used	Facebook	YouTube	LinkedIn	Google +	Twitter	Pinterest	* SM Website Traffic	[Other]	[Other]	Totals / Averages
Fan count or visitors	0	0	0	0	0	0	0	0	0	"0"	Total
Conversion rate of fans / visitors to buyers (%)	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	"0"	Average
Average purchase value of buyer ($'s)	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	"-"	Average
Total fan / visitor purchases (transactions)	"0"	"0"	"0"	"0"	"0"	"0"	"0"	"0"	"0"	"0"	Total
Total fan / visitor purchases (value)	"-"	"-"	"-"	"-"	"-"	"-"	"-"	"-"	"-"	"-"	Total
Average gross margin percent on average purchase (%)	0	0	0	0	0	0	0	0	0	"0"	Average
Total gross margin dollars generate	"-"	"-"	"-"	"-"	"-"	"-"	"-"	"-"	"-"	"-"	Total
Value of a like / visitor	""	""	""	""	""	""	""	""	""	"-"	Average


Total Return = Total Gross Margin $'s (Profit) Generated										"-"

ROI
Total Return										"-"
Total Investment										"-"

Total Return less Investment (RLI) (Net Profit)										"-"

RLI										"-"
Investment										"-"

ROI (RLI / Investment) x 100										"0"

Cost Per Fan/Follower

* SM Website Traffic - This is miscellaneous traffic that visits the website as a result of viewing content on a social media site, but is not the result of a click through.