Catalog Marketing 101 Tutorials

These eight presentations take you through every step and facet of catalog marketing, including developing catalog marketing plan, catalog marketing financials and budgets, catalog marketing circulation plans; catalog merchandising; database marketing; catalog analytics and testing; catalog marketing creative and design, and catalog operations and fulfillment . They address both consumer (B2C) and business to business (B2B) catalog marketing. You will learn how to write a catalog marketing plan; how to select the appropriate products for your catalogs; and finally bringing it all together in a creative package that will give you the best chance of launching successful catalog marketing programs.

• Catalog Marketing Tutorial 1 - Overview and eCommmerce Synergy
  
  
• Catalog Marketing Tutorial 2 - Front End and Back End Marketing / Planning
  
  
• Catalog Marketing Tutorial 3 - Merchandising
  
  
• Catalog Marketing Tutorial 4 - Creative and Design
  
  
• Catalog Marketing Tutorial 5 - Catalog Copy


• Catalog Marketing Tutorial 6 - Catalog Production


• Catalog Marketing Tutorial 7 - Catalog Management, Financials and Analytics


• Catalog Marketing Tutorial 8 - Catalog Operations and Fulfillment

For additional information about catalog marketing and assistance with your catalog marketing efforts, contact DWS Associates at info@dwsassociates.com or call us at (651) 315-7588