Quiz 7 - Digital Marketing

Take the digital marketing proficiency quiz to see how well your organization is doing in developing and executing its digital marketing communications plans, programs and activities.

Select your level of agreement with the statements below made regarding marketing processes and practices in your organization. If the statement does not apply to your industry or business model, select "0" which is the default value from the drop down list, so that it is not counted in your overall score. There is a reset button at the bottom of the quiz. It will clear all of your answers. You can also print a copy of this quiz by clicking the print button at the bottom of the quiz.

Scoring System

Answer --------------- Points

Not Applicable (NA) ---------- 0

Strongly Disagree ---------- 1

Disagree ---------- 2

Somewhat Agree ---------- 3

Agree ---------- 4

Strongly Agree ---------- 5

1)

We are satisfied with our digital lead generation efforts.

0

1

2

3

4

5

2)

We are satisfied with our online customer retention efforts.

0

1

2

3

4

5

3)

Our social media is well integrated into our overall marketing promotional mix.

0

1

2

3

4

5

4)

We have a formal process for monitoring our brand online.

0

1

2

3

4

5

5)

We have a formal process for evaluating and responding to online comments about our company, products and services.

0

1

2

3

4

5

6)

We have a promotional strategy and plan for the use of social media in our marketing promotional mix.

0

1

2

3

4

5

7)

We are satisfied with our customer acquisition program using mobile media.

0

1

2

3

4

5

8)

We are satisfied with our customer retention program using mobile media.

0

1

2

3

4

5

9)

We allow streaming media, social networking, and some commerce sites.

0

1

2

3

4

5

10)

We have clearly assigned responsibilities and decision-making authority to a group or individual to lead our digital initiatives and coordinate with all other departments in the organization.

0

1

2

3

4

5

11)

We have dedicated resources to create digital content.

0

1

2

3

4

5

12)

We have an effective decision-making culture that encourages trial and error experimentation with new initiatives.

0

1

2

3

4

5

13)

All of our online channels work together to provide a seamless experience to customers wherever, whenever and however they contact us.

0

1

2

3

4

5

14)

We are able to make customer data available in a timely manner across all of our channels to customer-serving employees.

0

1

2

3

4

5

15)

We have prepared our websites and apps to accommodate devices based on Apple, Android, Windows and other common commercial platforms.

0

1

2

3

4

5

16)

All of our web properties are enhanced for search engines.

0

1

2

3

4

5

17)

All our web properties are optimized for mobile.

0

1

2

3

4

5

18)

Our website is integrated with our social media channels.

0

1

2

3

4

5

19)

Our website provides compelling content and has a previewed value to our customers.

0

1

2

3

4

5

20)

We are satisfied with the design and content on our web properties.

0

1

2

3

4

5

21)

We have a robust analytics platform that allows us to measure online behavior and conversions.

0

1

2

3

4

5

a

Total Points Scored

Total Possible Points

Percentage Score

a

Grade