PPC Advertising Profit Calculator
  For calculating your potential profit based on your average cost for PPC AdWord Keyword.

Enter your average cost per keyword/AdWord and the percentage of clicks you need to generate a lead (web form submission, email, phone call, etc.) and the tool will automatically calculate the number of clicks needed to generate a lead and the cost per lead.

Next, enter the percentage of leads that buy/enroll, your projected revenue (goal for the campaign) and Profit Margin (%) and  the tool automatically calculates the Clicks Needed to Achieve Your Projected Revenue (goal), Total PPC Ad Spend, Campaign Gross Margin ($), Net Gross Profit $ (after ad costs), Net Gross Profit % (after ad costs) and ROAI Based on total Keyword Cost.

You con do "what-if" analysis by changing any of the various input factors.
  PPC AdWord Cost (Average Spend per Keyword)   Enter Value
  Conversion rate of clicks (inquiries) to leads (%) *   Enter Value
  (This is the % of people who landed on the landing page and then filled out the form on landing page (or responded to a dedicated email address or phone number).    
  Clicks Needed to Generate a Lead    
  Total Cost of a Lead    
         
  Conversion rate of leads to sales (%) *   Enter Value
  (This is the % of people who completed a form, or responded to an email address or phone and then made a purchase.)    
  Projected Revenue    Enter Value
  (for the campaign: weekly, monthly, quarterly or yearly, etc.)    
  Profit Margin (%) *   Enter Value
  Gross Margin  $s    
         
  Clicks Need to Achieve Projected Revenue    
  Total PPC Advertising Spend    
         
  Campaign Profitability      
         
  Net Gross Profit $s (after Ad Costs)    
  Net Gross Profit % (after ad costs)    
  ROAI Based on Total Keyword Cost    
  * Enter all percentages as a whole number followed by a decimal point (e.g., 1.5 for 1.5% or .5 for .5% or 30 for 30%)    
PPC Advertising Keyword Spend Based on Profitability Goals
           
  For calculating your maximum average PPC spend per keyword for your campaign to break-even or achieve your specified Net Gross Profit goal.

Enter Projected Revenue for your campaign as well as the projected Gross Margin (%) and your PPC Campaign Budget.  The tool automatically calculates your Net Gross Profit ($ and %).

Next, enter your average percentage for leads to sales as well as your average click rate (%) need to generate a lead.  The tool will calculate the total number of clicks needed to achieve the revenue goal and the maximum average cost per keyword you should incur for the campaign.

You can do "what-if" analysis by changing any of the various input factors. 		 
  Projected Revenue for Campaign    Enter Value  
  (for the total period of campaign whether it is a week, month, quarter, term, semester, or year, etc.)      
  Gross Margin (%) *   Enter Value  
  Gross Margin  $s      
  PPC AdWords Spend Total for Campaign    Enter Value  
           
  Net Gross Profit $s (After PPC Spend)      
  Net Gross Profit % (After PPC Spend)      
  Conversion rate of leads to sales (%) *   Enter Value  
  (This is the % of people who completed a form, or responded to an email address or phone and then made a purchase.)      
  Leads Needed to Generate Revenue      
  Conversion rate of clicks (inquiries) to leads (%) *   Enter Value  
  (This is the % of people who landed on the landing page and then filled out the form on landing page (or responded to a dedicated email address or phone number).      
  Clicks Need to Achieve Projected Revenue      
  Average PPC AdWords Spend per Keyword Cost to Achieve Gross Profit %      
  * Enter all percentages as a whole number followed by a decimal point (e.g., 1.5 for 1.5% or .5 for .5% or 30 for 30%)