Calculation Variables    
Average Transaction Value
Gross Sales Projected (Needed) For Period
Lead Flow Projections Response Rate % Quantity
Step 1 - Lead Generation - Execute Marketing Campaign (enter your typical response rate for the channel/media.  If you don't know, see the Response Rate by Media Chart)
  Enter Conversion Rates %  
Step 2 - Conversion Rate of Leads to Opportunities
Step 3 - Conversion Rate of Opportunities to Qualified Opportunities
Step 4 - Conversion Rate of Qualified Opportunities to Closes
Required (Sales / Closes to Achieve Revenue Goal