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PROGRAM PARAMETERS
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PROGRAM TOTALS
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Circulation
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Customer Orders Received
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Advertising Cost / 1000
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Units Received
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Response Rate %
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Retail Sales
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% Charge Orders
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Payout Sales
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Bad Debt %
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Direct Product Costs
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Customer Returns %
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All Program Costs
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Cancellations %
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Program Margin
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Allowances & Adjusts %
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Advertising Costs
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Bank Card Commission Rate %
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RETAIL PARAMETERS
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PROGRAM PRO FORMAS
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Average MU %
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PROFIT $'S
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Average Unit Retail $'s
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PROFIT %
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Units/Customer Order
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ROAI
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Average Order Value
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BREAKEVEN RESPONSE
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Average S & H Charge
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TOTAL ORDER PAYOUT
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COST PARAMETERS
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Average Unit Cost
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Average Order Cost
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Fulfillment Chg/Order
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Average Shipping Charge/Postage
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Bad Debt
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Returns
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Cancellations
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Allowances & Adjusts
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Bank Commission
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TOTAL ORDER COST
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© 2018 DWS Associates. All Rights Reserved.
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