REVENUE        
  Selling price    
  Shipping & Handling    
  Total Customer Order    
  COSTS (on a per order basis)      
        Enter Percentages (%) Below  
  Cost of goods    
  Returns  
  Bad debt  
  Credit card discount rate  
  Credit card processing fee    
  Fulfillment    
  Postage/shipping    
  Telemarketing    
  Total costs    
           
  Gross margin per order    
  Total of all advertising costs    
  Total campaign revenue    
  Units sold    
           
  PROFIT & ROAI      
  Gross profit    
           
  Net profit    
           
  ROAI