Input Variables    
  # of Impressions  
  Cost per 1000 (CPM)  
  Ad Creative/Production Cost  
  Click Thru Rate (%)  
  Conversion Rate (%) to Buyers  
  Average Selling Price of Offer (ASP)  
  Gross Margin %  
  Calculated Results    
  Media Cost / 1000  
  # of Visitors  
  # of Buyers  
  Total Revenue Generated  
  Gross Profit $'s Generated  
       
  ROI $'s  
  ROI %  
  Orders Required for BE