Enter total circulation, mailings or audience size
  Enter total advertising costs  
       
  Conversion Rates    
Enter conversion rate from "inquiries" to "leads"
  Enter conversion rate from "leads" to "opportunities"  
Enter conversion rate from "opportunities" to "qualified opportunities
Enter conversion rate from "qualified opportunities" to "closed sales"
  Enter average revenue per transaction  
       
  Enter gross margin percent for average transaction  
       
  Response rate required for breakeven  
       
  Program Requirements:    
  # of inquiries  
# of leads
# of opportunities
# of qualified opportunities
# of closes or sales transactions
Enter percentages as numbers, e.g., 35 for 35%, 55 for 55%, etc.