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Input Variables
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Enter the desired profit
percentage (enter as a decimal, i.e., 11.00, 10.5, etc.)
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Enter total circulation
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Enter total advertising costs
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Enter inquiry to lead conversion
rates expressed as a % (enter a whole number, i.e. 35, 50, etc.)
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Enter lead to opportunity
conversion rates expressed as a % (enter a whole number, i.e. 35, 50, etc.)
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Enter opportunity to qualified
opportunity conversion rates expressed as a % (enter a whole number, i.e. 35,
50, etc.)
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Enter qualified opportunity to
closed sale conversion rates expressed as a % (enter a whole number, i.e. 35,
50, etc.)
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Enter average revenue per transaction
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Enter gross margin percentage for the transaction
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Results
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Gross Margin $'s per Sale
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Total Revenue
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Total Margin $'s
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Total Profit $'s
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Total Inquiries Needed
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Total Leads Needed
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Total Opportunities Needed
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Total Qualified Opportunities Needed
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Total Sales Transactions
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Required Response Rate
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