Input Variables




Enter the desired profit
percentage (enter as a decimal, i.e., 11.00, 10.5, etc.)




Enter total circulation


Enter total advertising costs




Enter inquiry to lead conversion
rates expressed as a % (enter a whole number, i.e. 35, 50, etc.)


Enter lead to opportunity
conversion rates expressed as a % (enter a whole number, i.e. 35, 50, etc.)


Enter opportunity to qualified
opportunity conversion rates expressed as a % (enter a whole number, i.e. 35,
50, etc.)


Enter qualified opportunity to
closed sale conversion rates expressed as a % (enter a whole number, i.e. 35,
50, etc.)




Enter average revenue per transaction


Enter gross margin percentage for the transaction




Results




Gross Margin $'s per Sale


Total Revenue


Total Margin $'s


Total Profit $'s


Total Inquiries Needed


Total Leads Needed


Total Opportunities Needed


Total Qualified Opportunities Needed


Total Sales Transactions


Required Response Rate

