|
Enter total response universe
|
|
| |
Enter total advertising costs
for Step 1 (This is the total costs for lists rental, space costs, creative
and production costs of the campaign in the mail.)
|
|
| |
Enter Fulfillment costs per
response for Step 2 - (Fulfillment costs includes: collateral (creative, design, production
costs), incentives, premiums, mailing and shipping costs, supporting
teleservices, etc.)
|
|
| |
Conversion Rates
|
|
| |
Enter conversion rate from
inquiry to leads (%)
|
|
| |
Enter conversion rate from leads
to opportunities (%)
|
|
| |
Enter the conversion rate from
opportunities to qualified opportunities (%)
|
|
| |
Enter conversion rate from
qualified opportunity to closes (sales)
|
|
| |
Enter average revenue for sale
|
|
| |
Enter
gross margin % for average sale (%)
|
|
| |
Projected Campaign Results Calculator
|
|
| |
Enter Projected Response
Rate for this campaign. (You can enter response rates based on
history, or your estimate. ) (%)
|
|
| |
Projected Results Based on Projected Response Rate (above):
|
|
| |
Total Inquiries
|
|
|
Total Advertising Cost - Step 2
|
|
|
Adv Cost per Inquiry (includes Step 1 & 2)
|
|
| |
Total Leads
|
|
|
Advertising Cost per Lead
|
|
| |
Total Opportunities
|
|
|
Advertising Cost per Opportunity
|
|
| |
Total Qualified Opportunities
|
|
|
Advertising Cost per Qualified Opportunity
|
|
| |
Total Sales Transactions (Orders)
|
|
|
Advertising Cost per Sale (per Order)
|
|
| |
Total Advertising Costs
|
|
| |
Gross Margin $'s per Sale (per Order)
|
|
| |
Total Campaign Revenue
|
|
| |
|
|
| |
Total Campaign Margin $'s
|
|
| |
Total Campaign Profit $'s
|
|
| |
Total Campaign Profit %
|
|
| |
|
|
| |
Enter percentages as a number, e.g., 2.5 for 2.5%, 55 for 55%,
etc.
|
|