Blog Search Tags - Catalog

Category List

Tag Cloud

Adult Student Retention Lead Management Customer Acquistion Creative Process Mapping Digital Marketing Data Analytics PPC Ads Market Opportunity Assessment Adult Students Content Markteing eCommerce Product Development Marketing Communications Higher Education Marketing Broadcast Direct Response Adtech Marketing Research Nurturing CMO Competitive Intelligence Search Engine Marketing Targeting & Segmentation Business Catalogs Sales Management DR Radio Market Testing Marketing Management B2B Marketing Demand Generation Assessments Student Recruitment Market Research Martech Marketing Connection Direct Mail Online Marketing Student Satisfaction Adwords Market Intelligence SEM eCommerce Catalog Marketing Marketing Analytics Market Planning Inbound Marketing earned media Adult Student Recruitment Enrollment Management Call Center Gen Z paid media Affiliate Marketing Student Nurturing B2C Marketing Market Planning Process Predictive Modeling Email Integrated Marketing Communications Event Marketing Personalization Marketing Planning Social Media Marketing Marketing Media Campaign Planning Telemarketing Marketing Collateral New Program Development Marcom Profits Outsourcing Advertising Lead Nurturing Web Forms Direct Response Email influencer marketing Direct Response Marketing Automation Market Analysis Millennial Marketing Selling A/B Testing Social Media Offer Development Video Marketing Revenue Student Retention Customer Retention retail Personas Data-Driven Marketing Lifelong Learning Post-traditional Students College Retention Strategic Planning Customer Service CRM Lead Generation Target Market Student Success Competitive Analysis Higher Education Social Media Differentiation Marketing Audit Dave Freeman Sales Pipeline Mobile Marketing Strategic Market Planning Direct Marketing Marketing Assessment Omni Channel Marketing Marketing Technology Market Segmentation Sales Cataloging Consumer Catalogs Direct Response Marketing Product Podcast SMS Text Mystery Shopper Audit Student Recruiting Campaign Student Enrollments Thank you page Product Development Business Development Marketing Strategy Retailing Target Marketing Media Buying Website Design Merchandising Segmentation Generation Z Key Metrics Marketing Promotions Content Marketing Marketing Channels Student Acquisition College Recruitment Email Marketing Marketing On Demand Marketing DWS Associates Marketing Multi Channel Marketing Blog Webinar Database Marketing Customer Acquisition Setting Goals Marketing Tools Internet Marketing Retail Marketing

Blog Search

You Can't Make It Up In Volume

The three killers of any direct marketing / eCommerce business....returns, shipping costs, discounting. Taken to extremes any of these or any combination of them can close your doors. Amazon is dealing with all three and has chosen to raise membership f…
Amazon losing billions from their retail business and they raise Prime Membership fees. In the news, Amazon is losing billions from its retail business and rivals should be… https://www.dwsassociates.com/blog/2018/you-cant-make-it-volume/

Successful Product Development

Successful product development and merchandising for eCommerce, Catalog and other direct response channels requires a different approach than brick & mortar merchandising and product development. Learn what makes a product sold via the direct channel a w…
Despite the hype about the domination of eCommerce over retail brick and mortar, the fact is that eCommerce, the act of selling directly to the buyer, still constitutes less… https://www.dwsassociates.com/blog/2018/ecommerce-direct-response-product-development/

Omni Channel or Not? Retail Survival or Not?

Brick and Mortar retail. How one brick and mortar intends to adopt Omni-channel strategies to survive.
Interesting article and interesting position on retail survival and the suggestion that retailers have to develop omni-channel strategies if they hope to survive in this world… https://www.dwsassociates.com/blog/2017/omni-channel-or-not-retail-survival-or-not/

Catalog Business Plan

The catalog business plan is the next step after doing the catalog feasibility study. Developing this plan is critical to the success of the catalog...
The catalog business plan is the next step after doing the catalog feasibility study. Developing this plan is critical to the success of the catalog. The plan should include… https://www.dwsassociates.com/blog/2016/05/catalog-business-plan/