Blog Search Tags - Catalog

Category List

Tag Cloud

Database Marketing Media Buying Marketing Audit Target Market Social Media Marketing CMO Generation Z Creative Catalog Marketing Sales eCommerce A/B Testing Market Planning Process Student Recruiting Campaign Web Forms Customer Retention Profits Call Center Market Analysis influencer marketing Business Catalogs Marketing Tools DWS Associates Marketing Customer Service Higher Education Marketing Strategic Planning Direct Mail Advertising Gen Z Retail Marketing Marketing Collateral Content Markteing Internet Marketing Broadcast Direct Response Revenue Process Mapping Student Recruitment Sales Pipeline Cataloging Offer Development Marketing Channels Market Intelligence Marketing Analytics Data-Driven Marketing Email Marketing Connection Search Engine Marketing Sales Management Marketing B2B Marketing Market Planning Student Satisfaction eCommerce Product Development Mobile Marketing Customer Acquisition Content Marketing Webinar Video Marketing Adult Student Retention Dave Freeman Millennial Marketing Market Segmentation Direct Response Marketing Product Lead Generation Product Development Student Retention Social Media Omni Channel Marketing Direct Response Lead Nurturing Student Success Assessments Business Development Mystery Shopper Audit Marketing Planning Podcast Strategic Market Planning Adult Student Recruitment Consumer Catalogs Blog Customer Acquistion Direct Response Email earned media Marketing Media Website Design retail Personas Student Acquisition Multi Channel Marketing Competitive Analysis Marketing Automation Marketing Promotions Selling Adult Students SMS Text Marketing Research College Retention Marketing Strategy Adwords Marketing Management Data Analytics Enrollment Management Targeting & Segmentation New Program Development Student Nurturing Merchandising Martech Higher Education Marketing Technology Lifelong Learning Lead Management Setting Goals Digital Marketing Thank you page Online Marketing Market Testing Adtech Student Enrollments Differentiation Market Research Inbound Marketing Key Metrics On Demand Marketing Segmentation PPC Ads Target Marketing Campaign Planning SEM Affiliate Marketing Event Marketing Marketing Assessment Integrated Marketing Communications Email Marketing Nurturing Post-traditional Students Marcom Predictive Modeling College Recruitment Direct Marketing Retailing Demand Generation Social Media Outsourcing DR Radio B2C Marketing CRM Telemarketing paid media Competitive Intelligence Marketing Communications Market Opportunity Assessment Personalization

Blog Search

You Can't Make It Up In Volume

The three killers of any direct marketing / eCommerce business....returns, shipping costs, discounting. Taken to extremes any of these or any combination of them can close your doors. Amazon is dealing with all three and has chosen to raise membership f…
Amazon losing billions from their retail business and they raise Prime Membership fees. In the news, Amazon is losing billions from its retail business and rivals should be… https://www.dwsassociates.com/blog/2018/you-cant-make-it-volume/

Successful Product Development

Successful product development and merchandising for eCommerce, Catalog and other direct response channels requires a different approach than brick & mortar merchandising and product development. Learn what makes a product sold via the direct channel a w…
Despite the hype about the domination of eCommerce over retail brick and mortar, the fact is that eCommerce, the act of selling directly to the buyer, still constitutes less… https://www.dwsassociates.com/blog/2018/ecommerce-direct-response-product-development/

Omni Channel or Not? Retail Survival or Not?

Brick and Mortar retail. How one brick and mortar intends to adopt Omni-channel strategies to survive.
Interesting article and interesting position on retail survival and the suggestion that retailers have to develop omni-channel strategies if they hope to survive in this world… https://www.dwsassociates.com/blog/2017/omni-channel-or-not-retail-survival-or-not/

Catalog Business Plan

The catalog business plan is the next step after doing the catalog feasibility study. Developing this plan is critical to the success of the catalog...
The catalog business plan is the next step after doing the catalog feasibility study. Developing this plan is critical to the success of the catalog. The plan should include… https://www.dwsassociates.com/blog/2016/05/catalog-business-plan/