Blog Search Page

Category List

Tag Cloud

Student Satisfaction Demand Generation Social Media Retailing Media Buying Marketing Tools Student Enrollments Key Metrics Product Development Marketing Channels B2B Marketing Blog Personas Direct Response Broadcast Direct Response Predictive Modeling On Demand Marketing A/B Testing Website Design Adwords Marketing Connection Marketing Promotions Telemarketing Marketing Planning Martech Adtech Student Success Marketing Communications Nurturing Competitive Intelligence Strategic Planning Marketing Strategy Business Catalogs Sales Pipeline Inbound Marketing Consumer Catalogs Merchandising Revenue Market Planning Marketing Management Content Markteing Dave Freeman Student Retention Call Center Direct Mail Market Intelligence Offer Development Data-Driven Marketing Target Marketing Generation Z Market Research Webinar Database Marketing DWS Associates Marketing Adult Student Recruitment Assessments Online Marketing Marketing Analytics paid media Email Adult Student Retention Marketing Assessment Search Engine Marketing Lifelong Learning Outsourcing College Recruitment Profits Market Planning Process eCommerce retail Lead Management Marketing Audit Marketing Media Higher Education Event Marketing Marketing Collateral Direct Marketing Digital Marketing Targeting & Segmentation Enrollment Management College Retention Affiliate Marketing Selling SMS Text Competitive Analysis Data Analytics Market Testing Market Segmentation Student Recruitment Higher Education Marketing Campaign Planning Social Media Lead Generation Web Forms Retail Marketing Business Development SEM Creative Sales Management Millennial Marketing CRM Direct Response Marketing Product Marcom Adult Students Content Marketing Market Opportunity Assessment Internet Marketing Mystery Shopper Audit Student Recruiting Campaign CMO Email Marketing Video Marketing influencer marketing DR Radio PPC Ads Market Analysis Integrated Marketing Communications Gen Z Mobile Marketing Customer Retention Thank you page Customer Acquistion Sales Lead Nurturing Marketing Marketing Research Customer Acquisition Customer Service Strategic Market Planning B2C Marketing Marketing Technology Social Media Marketing Process Mapping Omni Channel Marketing Personalization earned media Podcast Student Acquisition Student Nurturing Differentiation Direct Response Email eCommerce Product Development Cataloging Post-traditional Students New Program Development Catalog Marketing Target Market Multi Channel Marketing Marketing Automation Segmentation Advertising Setting Goals

Blog Search

Inhouse Agency Planning & Setup Services

Starting At: (Call for quote or complete the information request form in the contact us section for additional information and pricing.) What Are The Advantages Of Bringing Your… https://www.dwsassociates.com/marketing-services/marcom-services/inhouse-agency-planning-implementation-services/

Designing and Writing Effective Direct Mail Packages

Direct mail can produce double-digit increases in digital campaign performance - so here are some tips for designing and writing effective direct mail.
Direct mail is both an art and science - writing and designing direct mail that works is difficult and time-consuming so unless you have been successful at writing and… https://www.dwsassociates.com/blog/2018/designing-and-writing-effective-direct-mail-packages/

Types of Segmentation Analysis

Internal segmentation involves analyzing a list or media by its inherent characteristics, such as geography in the case of publications or any of the characteristics that a… https://www.dwsassociates.com/knowledgebase/market-planning/types-segmentation-analysis/

2 Commonly Overlooked Causes for Enrollment Shortfalls - And How to Fix Them

There are two commonly overlooked causes for failing to achieve enrollment goals that can live inside your institution - here's how to fix them.
For several years now, you’ve seen the stories about a supply and demand crisis in higher education causing about 50% of colleges and universities to fall short of their… https://www.dwsassociates.com/blog/2018/2-commonly-overlooked-causes-enrollment-shortfalls-and-how-fix-them/

Marketing 101 Presentation

https://www.dwsassociates.com/knowledgebase/market-planning/marketing-planning-101-tutorial/marketing-101-presentation/

Contact Strategy: People Buy From People

Does your contact strategy include people interacting? People buy from people. People they trust. Does your lead nurturing process help your potential new customers get to know your staff and build trust? Maybe it should!
Think about the last big purchase decision you made. One that cost you 5-figures or more. Or that put your job on the line. Did it come down to your level of trust,… https://www.dwsassociates.com/blog/2018/people-buy-people/

Adult / Post-traditional Student Retention Checklist

Adult / Post-traditional Student Retention Checklist We believe that retention starts with recruitment, and the key to success is a written process that focuses on data-driven… https://www.dwsassociates.com/knowledgebase/higher-education-marketing/adult-post-traditional-student-retention-checklist/

Adult / Post-traditional Student Lead Generation Checklist

Adult/Post-traditional Student Lead Generation Check List Generating the quantity and quality of adult/post-traditional student leads necessary to achieve our enrollment goals is… https://www.dwsassociates.com/knowledgebase/higher-education-marketing/adult-post-traditional-student-lead-generation-checklist/

Adult Student Recruitment Checklist

[1] Two people submit a web form expressing interest in Program A. Within 24 hours, only one clicks on the link to the offer in the auto email. That person is more engaged than… https://www.dwsassociates.com/knowledgebase/higher-education-marketing/adult-student-recruitment-checklist/

Targeting / Segmentation Hierarchy List

Lowest level - No targeting at all Targeting/segmenting people based on content consumption Targeting/segmenting people based on paid content consumption Targeting/segmenting… https://www.dwsassociates.com/knowledgebase/market-planning/targeting-segmentation-hierarchy-list/

Successful Blog Post Checklist

Keywords – What is your keyword strategy? Is the keyword in the title tag? Subheads? Opening paragraph? Permalink? Images names and/or alt text? Grammar and Spelling –… https://www.dwsassociates.com/knowledgebase/digital-marketing/successful-blog-post-checklist/

How to Start a Successful Blog

How to Start a Successful Blog You are searching for ways to leverage your existing resources and attract more high-quality leads that become new customers, clients and/or… https://www.dwsassociates.com/knowledgebase/digital-marketing/how-start-successful-blog/

Content Marketing Service Packages

https://www.dwsassociates.com/marketing-services/content-marketing-services/httpsdwsassociatescomfiles261535735441content-marketing-packagespdf/