Blog Search Page

Category List

Tag Cloud

Content Markteing Customer Service Marcom Selling Marketing Analytics Marketing Tools Marketing Planning Martech SMS Text Consumer Catalogs Student Recruiting Campaign Process Mapping Retailing Call Center Mobile Marketing Podcast Website Design eCommerce Webinar CRM Marketing Connection New Program Development Marketing Collateral Market Research Demand Generation Offer Development Marketing Channels Student Retention Marketing Assessment Search Engine Marketing Market Analysis Marketing Automation Dave Freeman CMO Multi Channel Marketing Outsourcing Integrated Marketing Communications Revenue Post-traditional Students SEM Predictive Modeling eCommerce Product Development Business Development Media Buying Marketing Social Media Market Planning Student Nurturing Nurturing earned media Personalization Digital Marketing Adult Students Direct Mail Profits Setting Goals Customer Retention Lifelong Learning Student Satisfaction Differentiation Web Forms Lead Nurturing Blog Marketing Strategy Marketing Communications On Demand Marketing Advertising DR Radio Higher Education Sales Pipeline Omni Channel Marketing Market Opportunity Assessment Personas Target Market Social Media Marketing Competitive Analysis Student Acquisition Key Metrics Market Segmentation Internet Marketing Sales influencer marketing Retail Marketing Event Marketing B2C Marketing retail Competitive Intelligence Lead Management paid media Customer Acquisition Strategic Planning Millennial Marketing Campaign Planning Data Analytics Sales Management Generation Z Telemarketing Thank you page Product Development Social Media Online Marketing Lead Generation A/B Testing Marketing Technology Direct Response Email Adwords Database Marketing B2B Marketing Content Marketing Market Planning Process Business Catalogs Target Marketing Strategic Market Planning College Recruitment Affiliate Marketing DWS Associates Marketing Student Enrollments Student Recruitment Data-Driven Marketing Marketing Promotions Marketing Research Merchandising Adtech Targeting & Segmentation Email Marketing Segmentation Creative Catalog Marketing Assessments Cataloging Broadcast Direct Response Mystery Shopper Audit Customer Acquistion Student Success Higher Education Marketing College Retention Adult Student Retention Enrollment Management Email Marketing Media Direct Response Marketing Management Market Testing Video Marketing Adult Student Recruitment Marketing Audit Inbound Marketing Gen Z PPC Ads Market Intelligence Direct Response Marketing Product Direct Marketing

Blog Search

Content Marketing Success

There are a lot of articles out there that focus on how hard, if not impossible, it is to measure the success (or failure) of your content marketing efforts.
There are a lot of articles out there that focus on how hard, if not impossible, it is to measure the success (or failure) of your content marketing efforts. They then… https://www.dwsassociates.com/blog/2016/07/content-marketing-success/

When Your Customers Aren't Your Customers - Social Media Pitfalls

Social media. It’s the place to be. It’s where your audience can be found. And you damn well better be there, engaged with them.
Social media. It’s the place to be. It’s where your audience can be found. And you damn well better be there, engaged with them. But just remember this one little thing.… https://www.dwsassociates.com/blog/2016/07/when-your-customers-arent-your-customers-social-media-pitfalls/

Whatever the Channel: Marketing Success Depends on 5 Factors

The five most important factors that you have to worry about when creating a direct marketing campaign are, in order of importance, target, offer, format, creative and timing.
The five most important factors that you have to worry about when creating a direct marketing campaign are, in order of importance, target, offer, format, creative and… https://www.dwsassociates.com/blog/2016/07/whatever-channel-marketing-success-depends-5-factors/

Pokemon Go: Student Recruitment & Retention?

Pokémon Go could be the secret to your success at recruiting and retaining students…or not. Let’s take a look and explore the latest from Nintendo…
Pokémon Go could be the secret to your success at recruiting and retaining students…or not. Let’s take a look and explore the latest from Nintendo… College Campuses Overrun by… https://www.dwsassociates.com/blog/2016/07/pokemon-go-student-recruitment-retention/

The Future of Content Marketing

I recently downloaded and read How Content Marketing and Native Will Drive A New Era of Engagement (Pulsepoint) – interesting read.
I recently downloaded and read How Content Marketing and Native Will Drive A New Era of Engagement (Pulsepoint) – interesting read. First off, nothing warms my heart more than… https://www.dwsassociates.com/blog/2016/07/future-content-marketing/

Why You Can't Afford to Pass on a Retention Audit

A retention audit is an evaluation of your processes for retaining customers (businesses) or students (colleges). You need to evaluate the processes if you ever hope to improve your retention rate – because a higher retention rate means higher customer/s…
A retention audit is an evaluation of your processes for retaining customers (businesses) or students (colleges). You need to evaluate the processes if you ever hope to improve… https://www.dwsassociates.com/blog/2016/07/why-you-cant-afford-pass-retention-audit/