Blog Search Page

Category List

Tag Cloud

Demand Generation Webinar Enrollment Management Direct Mail Market Segmentation PPC Ads Blog Marketing Management Marcom Video Marketing Online Marketing Lifelong Learning Email Campaign Planning Differentiation Higher Education Data-Driven Marketing Merchandising Customer Retention On Demand Marketing Adult Student Retention Sales Management Cataloging Student Recruitment Call Center Gen Z Market Research Marketing Research Strategic Market Planning Internet Marketing Retailing Integrated Marketing Communications Target Marketing Customer Service Telemarketing Direct Response Email SEM Outsourcing Market Testing Targeting & Segmentation Data Analytics Direct Marketing Competitive Intelligence Student Acquisition Direct Response B2B Marketing Advertising Adult Student Recruitment retail Target Market Business Catalogs Market Intelligence Digital Marketing Market Planning Process B2C Marketing eCommerce Direct Response Marketing Product Assessments A/B Testing Lead Generation earned media Marketing Technology DWS Associates Marketing College Recruitment Nurturing Social Media Marketing Email Marketing New Program Development Podcast Personas Market Planning Post-traditional Students Customer Acquisition Student Recruiting Campaign Sales Mystery Shopper Audit Marketing Tools paid media DR Radio Retail Marketing Student Satisfaction Mobile Marketing Marketing Promotions Student Retention Student Success Generation Z Event Marketing Marketing Adult Students Marketing Communications Marketing Strategy College Retention Database Marketing Competitive Analysis Inbound Marketing Predictive Modeling Dave Freeman Marketing Automation Marketing Audit Higher Education Marketing Content Markteing Student Nurturing Social Media Web Forms Consumer Catalogs Revenue Martech influencer marketing Marketing Connection Adtech Millennial Marketing Sales Pipeline Search Engine Marketing Process Mapping Product Development Profits Creative Lead Management eCommerce Product Development Website Design Affiliate Marketing Offer Development Marketing Collateral Student Enrollments Key Metrics Selling Multi Channel Marketing Market Opportunity Assessment Personalization Customer Acquistion SMS Text Media Buying Marketing Media Marketing Channels Adwords Thank you page Segmentation Marketing Assessment Lead Nurturing Content Marketing Marketing Analytics Catalog Marketing Broadcast Direct Response Business Development Social Media Market Analysis Marketing Planning CRM Omni Channel Marketing Strategic Planning CMO Setting Goals

Blog Search

Trade Show - Event Participation Sponsorship Checklist

Your browser does not support iframes. Click to Download a Free Copy of This Tool Event Sponsorship / Participation Checklist Marketing funds aren't… https://www.dwsassociates.com/marketingsales-tools/trade-show-event-marketing/event-participation-checklist/

Email Campaign Revenue & Profitability Analysis Tool

E-mail Campaign Revenue & Profitability Assessment Tool Use this E-mail Campaign Revenue & Profitability Assessment Tool to compute the number of completed responses you need to… https://www.dwsassociates.com/marketingsales-tools/marcom/e-marketing/calculators/email-campaign-revenue-profitability-analysis-tool/

DRTV Income Cash Flow Calculator

DRTV - Campaign Income & Cash Flow Calculator The DRTV Income & Cash Flow Projection Calculator will help you conduct "what-if" analysis, and income and cash flow projections for… https://www.dwsassociates.com/marketingsales-tools/marcom/direct-marketing-tools/calculators/drtv-income-cash-flow-calculator/

DRTV Ad Allowable Calculator

In the table below, enter your products, selling prices, the shipping and handling for each product, the cost of each product, the royalties as a percentage of the retail being… https://www.dwsassociates.com/marketingsales-tools/marcom/direct-marketing-tools/calculators/drtv-ad-allowable-calculator/

Part 1: Blogs: Should You Start A Blog?

Should a blog be part of your content marketing strategy? Well with Millennials and Gen Z as your audience a blog could make a lot of sense - so here are some questions to ask so you can decide if it's right for your business
You are searching for ways to leverage your existing resources and attract more high-quality leads that become new customers, clients and/or students – then you need to start a… https://www.dwsassociates.com/blog/2018/part-1-blogs-should-you-start-blog/

8 Simple Ways to Increase Enrollments

Everyone's searching for ways to increase enrollments - and here are 8 simple yet highly effective ways to generate more enrollments from your qualified leads.
Go to your site right now. Head over to a program page – either a graduate program or a degree completion program because that’s where your adult students are. The… https://www.dwsassociates.com/blog/2018/8-simple-ways-increase-enrollments/

Campaign Lead Flow Calculator - Based on Sales Cycle

In the first section "Conversion Rates," enter the conversion rate percentages for each step in the lead conversion process. Enter the rates as whole numbers (50%, enter 50). We… https://www.dwsassociates.com/marketingsales-tools/marcom/calcu/campaign-lead-flow-calculator-sales-cycle-based/

Customer Acquisition & Retention

Customer Acquisition & Retention Customer acquisition and retention are the life blood of any business and we as marketers and business leaders are on a constant quest to improve… https://www.dwsassociates.com/marketingsales-tools/planning/customer-acquisition-retention/

Part 1: Podcasts Should You Start Your Own Podcast?

Podcasts are a great way to reach an audience with relevant, valuable content in a unique and entertaining way - but how do you know if your audience wants to hear a podcast? Learn how to determine in your audience and podcasts are a good fit.
I can only imagine how many rolled their eyes at ‘start a successful podcast’ – but think about this for a moment. 73 MILLION AMERICANS – 26% OF THE US POPULATION – LISTEN TO… https://www.dwsassociates.com/blog/2018/part-1-podcasts-should-you-start-your-own-podcast/

CRM Application & Vendor Selection Checklist

CRM Application & Vendor Selection Guide A lot of factors go into selecting the appropriate CRM application and vendor for your customer relationship management program. Not all… https://www.dwsassociates.com/knowledgebase/market-planning/crm-application-vendor-selection-checklist/

Strategic Marketing Planning Services/Programs DWS Associates helps business-to-business (B2B) and business-to-consumer (B2C) clients across a broad group of industries including… https://www.dwsassociates.com/marketing-services/strategic-marketing-services/

DTC & Retail Marketing Services

Catalog, eCommerce, Retail Marketing Services Services We offer a full range of marketing and merchandising services for Catalog, eCommerce and Retail Marketers. From planning,… https://www.dwsassociates.com/marketing-services/ecommerce-catalog-retail/

Demand Gen & Sales Planning Services

Sales Capabilities Assessment Program Services This progam is designed for business-to-business marketers (B2B) and/or business-to-consumer (B2C) marketers that require a sales… https://www.dwsassociates.com/marketing-services/sales-planning-services/

Marcom

Marketing Communications This section contains reference materials, guides, checklist, and other content on marketing communications. https://www.dwsassociates.com/knowledgebase/marcom/

Catalog Marketing, eCommerce, Retail

Multi-Channel Marketing (eCommerce, Catalog, Retail) This section includes multi-channel marketing reference materials including guides and checklists. Take the Catalog /… https://www.dwsassociates.com/knowledgebase/catalog-marketing-ecommerce-retail/

Direct Marketing

Direct Marketing The section contains a wide variety of direct marketing planning checklists, charts, presentations, and white papers that will help you develop and execute more… https://www.dwsassociates.com/knowledgebase/direct-marketing/

Digital Marketing Calculators

Digital Marketing Calculators This section includes the following tools to calculate ROIs and lead and sales flow for various digital and social media activities. Social Media… https://www.dwsassociates.com/marketingsales-tools/marcom/e-marketing/calculators/

« Previous 12 Next »