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Is Affiliate Marketing for Your Business?

Many marketers still haven’t discovered the value and secret of affiliate marketing...Let’s not jump off the deep end here. Affiliate marketing is not new, it’s been around longer than the Internet, a lot longer. And, for sure, the digital world did not i…
Many marketers still haven’t discovered the value and secret of affiliate marketing...Let’s not jump off the deep end here. Affiliate marketing is not new, it’s been around… https://www.dwsassociates.com/blog/2017/affiliate-marketing-your-business/

Pros & Cons of In House Agency

Do you or don't bring your advertising / creative agency in house? A lot of stuff in the press about this one in light of the recent problems that Pepsi experienced. I frankly wouldn't blame it on the agency being in house. Could just have as easily ha…
The pros and cons of running an in house agency - I have done both and there are plenty of benefits to bringing it in house, but to be successful you have to hire the right… https://www.dwsassociates.com/blog/2017/pros-cons-house-agency/

Retail is Not Dead!

Retail is anything but dead and people need to understand what is happening and if they are a retailer what they need to do to grow and survive.
Retail is not dead! You betcha as they say in Minnesota. The retail store is not dead by any stretch of the imagination and even though this article pushes digital integration… https://www.dwsassociates.com/blog/2017/retail-not-dead/

Webinar: 7 Proven Techniques for Increasing Adult Student Enrollments

Pat McGraw, vice president at DWS Associates presents the seven proven techniques for increasing adult student enrollments. You can also download the white paper this webinar… https://www.dwsassociates.com/blog/2017/webinar-7-proven-techniques-increasing-adult-student-enrollments/

False Victories

I recall sitting in a rather tense meeting with a “management” team, discussing where things had gone wrong (read: who’s to blame). We had some metrics of varying degrees of… https://www.dwsassociates.com/blog/2017/false-victories/

Event Marketing for Adult Enrollments

When it comes to adult students, event marketing requires a very different approach than events targeting traditional students. Learn best practices and practical tips for… https://www.dwsassociates.com/blog/2017/event-marketing-adult-enrollments/

Ask Questions

We're pleased to announce the start of our Marketing Minute podcast. The idea is to share something of practical value with you in as little time as possible. (The goal is under… https://www.dwsassociates.com/blog/2017/ask-questions/

Is Your Brand Safe?

Brand safety, meaning having control over where your brand advertising is appearing has become a major issue that didn't exist before the digital media revolution. Now marketers are struggling with how to best leverage their ad dollars and at the same ti…
Over the past several months the brand safety issue has garnered more and more attention in the media, with more and more brands pulling their digital advertising spend from such… https://www.dwsassociates.com/blog/2017/your-brand-safe/

Adult Students: Are You Serious or Just Screwing Around?

Just so we’re all on the same page, let me start off with these two excerpts. Once a minority, today “non-traditional” students far outnumber the 18-to-22-year-olds… https://www.dwsassociates.com/blog/2017/adult-students-are-you-serious-or-just-screwing-around/

Why You’re Not Answering Their Questions

When we are effectively delivering the right information with the right offer to the right person at the right time via the right channel, we’re going to see enrollments… https://www.dwsassociates.com/blog/2017/why-youre-not-answering-their-questions/