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SMS Text CMO Business Catalogs Student Recruitment Direct Response Email Segmentation SEM Marketing Media Mystery Shopper Audit Target Marketing Creative Higher Education Marketing Direct Mail Offer Development Affiliate Marketing Marketing Audit CRM Lead Generation Call Center Student Acquisition Email Marketing Marketing Connection Podcast Marketing Management Lifelong Learning Customer Retention Marketing Assessment Student Success Lead Nurturing Marcom Target Market Martech Marketing Tools Post-traditional Students Adwords Social Media eCommerce Merchandising Market Analysis Personas retail Assessments Multi Channel Marketing Marketing Sales Management Content Marketing Predictive Modeling Database Marketing Marketing Promotions Market Research PPC Ads DWS Associates Marketing B2B Marketing earned media Differentiation Website Design Strategic Planning Competitive Intelligence Competitive Analysis Event Marketing Cataloging Generation Z Marketing Channels Mobile Marketing Internet Marketing College Retention Sales Pipeline Demand Generation Data Analytics Advertising Marketing Strategy Lead Management Customer Service Omni Channel Marketing Market Intelligence Content Markteing Student Recruiting Campaign Marketing Planning Marketing Communications Consumer Catalogs Marketing Technology Targeting & Segmentation Telemarketing Webinar Marketing Analytics Inbound Marketing eCommerce Product Development Selling College Recruitment Broadcast Direct Response Outsourcing Adult Student Retention Gen Z Direct Response Marketing Product Data-Driven Marketing Social Media Marketing Market Segmentation Business Development Student Satisfaction Key Metrics Setting Goals Direct Response Customer Acquistion Thank you page Catalog Marketing Marketing Research Retail Marketing New Program Development Adtech A/B Testing Direct Marketing Customer Acquisition Campaign Planning Market Planning Process B2C Marketing Process Mapping Adult Student Recruitment Email Adult Students Sales Millennial Marketing Marketing Collateral Higher Education paid media influencer marketing Student Enrollments Student Nurturing Product Development On Demand Marketing Nurturing Dave Freeman Retailing Social Media Digital Marketing Media Buying Integrated Marketing Communications Online Marketing Market Opportunity Assessment Web Forms Student Retention DR Radio Market Testing Video Marketing Marketing Automation Profits Enrollment Management Search Engine Marketing Blog Market Planning Personalization Strategic Market Planning Revenue

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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