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Demand Generation Predictive Modeling Customer Service Database Marketing Cataloging Direct Response Marketing Product DWS Associates Marketing DR Radio Enrollment Management Content Markteing Web Forms Market Analysis Email Market Testing Student Satisfaction Market Research influencer marketing Catalog Marketing Millennial Marketing Affiliate Marketing Adwords Revenue Consumer Catalogs Market Intelligence Retail Marketing Target Market Customer Acquistion Advertising CRM Marketing Collateral Omni Channel Marketing Merchandising Nurturing Marketing Technology Call Center Search Engine Marketing Adult Student Retention Blog Student Success Market Planning Process Marketing Connection Integrated Marketing Communications Post-traditional Students Sales Marketing Research SMS Text Webinar Student Nurturing Mystery Shopper Audit Broadcast Direct Response Marketing Communications Email Marketing Social Media Marketing New Program Development College Recruitment Profits Mobile Marketing Offer Development Data Analytics College Retention Targeting & Segmentation retail Creative CMO Marketing Tools Generation Z Segmentation Telemarketing Media Buying Marcom Marketing Channels Student Recruitment Higher Education Selling Marketing Strategy Market Opportunity Assessment Multi Channel Marketing Marketing Media Content Marketing Personas Retailing earned media Direct Response Gen Z paid media Adtech SEM Process Mapping Dave Freeman Digital Marketing Business Catalogs A/B Testing Video Marketing Student Recruiting Campaign Business Development On Demand Marketing Key Metrics PPC Ads Assessments Marketing Management Customer Retention Differentiation Setting Goals Personalization Lead Generation Direct Response Email Martech Student Retention Sales Management eCommerce Event Marketing Thank you page Inbound Marketing Marketing Automation Strategic Planning Adult Students Marketing Marketing Assessment Data-Driven Marketing Product Development Internet Marketing Website Design Sales Pipeline Strategic Market Planning Market Planning Lead Nurturing Marketing Analytics Direct Marketing eCommerce Product Development Outsourcing Student Acquisition Podcast Lifelong Learning Direct Mail Competitive Analysis Social Media Adult Student Recruitment Student Enrollments Higher Education Marketing Social Media B2B Marketing Customer Acquisition Marketing Planning Target Marketing B2C Marketing Campaign Planning Market Segmentation Competitive Intelligence Marketing Promotions Online Marketing Marketing Audit Lead Management

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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