Content Marketing Success

There are a lot of articles out there that focus on how hard, if not impossible, it is to measure the success (or failure) of your content marketing efforts.

When Your Customers Aren't Your Customers - Social Media Pitfalls

Social media. It’s the place to be. It’s where your audience can be found. And you damn well better be there, engaged with them.

Whatever the Channel: Marketing Success Depends on 5 Factors

The five most important factors that you have to worry about when creating a direct marketing campaign are, in order of importance, target, offer, format, creative and timing.

Pokemon Go: Student Recruitment & Retention?

Pokémon Go could be the secret to your success at recruiting and retaining students…or not. Let’s take a look and explore the latest from Nintendo…

The Future of Content Marketing

I recently downloaded and read How Content Marketing and Native Will Drive A New Era of Engagement (Pulsepoint) – interesting read.

Why You Can't Afford to Pass on a Retention Audit

A retention audit is an evaluation of your processes for retaining customers (businesses) or students (colleges). You need to evaluate the processes if you ever hope to improve your retention rate – because a higher retention rate means higher customer/student lifetime value which means greater success for your business/college.