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Join Marketing Connection today and in addition to your FREE ROAI & Breakeven Calculator ($19.99 Vaue), enjoy FREE access to more than 150 sales and marketing apps, tools, checklists, white papers, and ebooks as well as special offers and valuable information and insights that will help you achieve your marketing goals.
e-Books, White Papers and Tutorials
This section includes e-Books, White Papers, and Tutorials on marketing and direct marketing.
Books, eBooks
- B2B, B2C, General Marketing
- Marketing Direct:Breaking Through the Clutter
- Build a B2B or B2C Social Media Powerhouse
- Content Marketing, Doing It Right
- Direct Mail Advertising...Things You Need To Know To Make It Work.
- Direct Marketing Analytics...ROI & More
- Higher Education Marketing
White Papers
- B2B, B2C, General
- 6 Irrefutable Truths of Successful Marketing
- 7 Strategies to Drive B2B and B2C New Customer Acquisition
- B2B Lead / Demand Generation Best Practices
- B2B SEO & SEM, Build & They Will Come.
- Best in Class Referral Programs
- Building a Successful Direct Marketing Business Plan
- Build a B2B or B2C Social Media Powerhouse
- Competitive Intelligence 101: Staying Ahead of the Competition
- Content Marketing, Doing It Right
- Developing a Lead Management Program
- Direct Marketing Offer Your Audience Can't Refuse
- Direct Marketing Campaign Planning
- Direct Response Print Advertising
- Direct Response Creative - Creating Content That Drives Response
- Direct Response Advertising Circulation Planning for Successful Campaigns
- Lead Flow Planning
- Lead Scoring, Prioritization, Routing & Nurturing
- Marketing Planning 101 - Do You Need One?
- Successful Direct Mail 101
- Successful B2B Social Media 101
- Targeting & Segmentation
- Marketing Metrics: The Direct Marketing Way
- Higher Education Marketing
- How Some Colleges Chase Prospective Adult Students Away & How to Avoid It
- Developing Messages and Offers That Increase Adult Enrollments
- Adult Student Recruitment: Tips & Best Practices for Increasing Enrollments
- Adult Student Retention: Best Practices & Practical Tips for Greater Success
- 10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them
- 5 Principles Institutional Leaders Need to Drive Recruitment & Retention Across the Campus
- 7 Strategies that Drive Enrollments Near and Long Term
- Competitive Intelligence 101 Higher Education Edition
Tutorials and Kits
- Marketing Planning 101
- Direct Marketing 101
- Catalog Marketing 101
- B2B Social Media Marketing 101
- Adult Enrollment Kit
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