e-Books, White Papers and Tutorials

This section includes e-Books, White Papers, and Tutorials on marketing and direct marketing.

Books, eBooks

• B2B, B2C, General Marketing
• Marketing Direct:Breaking Through the Clutter
• Build a B2B or B2C Social Media Powerhouse
• Content Marketing, Doing It Right
• Direct Mail Advertising...Things You Need To Know To Make It Work.
• Direct Marketing Analytics...ROI & More 
• Higher Education Marketing
• Turn Social Media Into a Student Recruitment & Retention Powerhouse
• Build a Student Recruitment & Retention Juggernaut
• Content Marketing for Higher Education: Reaching Today's Adult Student (New Edition)

White Papers

• B2B, B2C, General
• 6 Irrefutable Truths of Successful Marketing
• 7 Strategies to Drive B2B and B2C New Customer Acquisition
• B2B Lead / Demand Generation Best Practices
• B2B SEO & SEM, Build & They Will Come.
• Best in Class Referral Programs
• Building a Successful Direct Marketing Business Plan
• Build a B2B or B2C Social Media Powerhouse
• Competitive Intelligence 101: Staying Ahead of the Competition
• Content Marketing, Doing It Right
• Developing a Lead Management Program
• Direct Marketing Offer Your Audience Can't Refuse
• Direct Marketing Campaign Planning
• Direct Response Print Advertising
• Direct Response Creative - Creating Content That Drives Response
• Direct Response Advertising Circulation Planning for Successful Campaigns
• Lead Flow Planning
• Lead Scoring, Prioritization, Routing & Nurturing
• Marketing Planning 101 - Do You Need One?
• Successful Direct Mail 101
• Successful B2B Social Media 101
• Targeting & Segmentation
• Marketing Metrics: The Direct Marketing Way
• Higher Education Marketing
• How Some Colleges Chase Prospective Adult Students Away & How to Avoid It
• Developing Messages and Offers That Increase Adult Enrollments
• Adult Student Recruitment: Tips & Best Practices for Increasing Enrollments
• Adult Student Retention: Best Practices & Practical Tips for Greater Success
• 10+ Reasons Why Most College Marketing/Enrollment Plans Fail & How to Avoid Them
• 5 Principles Institutional Leaders Need to Drive Recruitment & Retention Across the Campus
• 7 Strategies that Drive Enrollments Near and Long Term
  
• Competitive Intelligence 101 Higher Education Edition

Tutorials and Kits

• Marketing Planning 101
• Direct Marketing 101
• Catalog Marketing 101
• B2B Social Media Marketing 101
  
• Adult Enrollment Kit

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