List Rental Strategies
When developing your list rental plans for your marketing campaign, keep these strategies in mind to improve your chances for success:
- Use your competitor's list if available.
- Use the biggest lists first.
- Use fresh and well-maintained lists.
- Compiled lists are less likely to work for consumer goods offers.
- Purchaser lists always do better than inquires.
- The older the responder or buyer, the less likely they are to respond or buy from your mailing.
- The class of lists chosen affects your response rate.
- Rely on your list broker.
- Consider regional and state selects.
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