Sales leads are what successful marketing is all about. That's where the money is. This book shows how to get the most out of this crucial corporate investment. Good, qualified leads make sales forces more efficient, more effective, and - bottom line -more profitable. Add in today's tough economy the skills needed to generate and manage leads are even more vital.
The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry.…
Take the Lead Generation...Management Quiz - How's Your Organization Doing?
Find out how you're doing before you access our sales and sales management tools and resources. Take the Lead Generation, Nurturing, Management Quiz, a quick assessment. The quiz addresses key aspects of lead generation and management. It will help you determine the current state of your lead generation and management planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future lead generation and management needs and investments. You will be given a score upon completion of the quiz. The grade appears at the bottom of the quiz.
Once you've completed the quiz, you can contact us to review your responses and provide an objective analysis of your current business and marketing planning efforts.
Sales Management Tools
The sales management and sales planning tools in this section will help you set sales targets, quotas, forecast sales, and plan and manage demand generation programs. Tools include: sales capabilities assessment to help you analyze the effectiveness of your sales organization and programs; sales force account management tools; lead and sales forecasting tools, and other tools designed to help you achieve your overall sales and profit goals.
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