Reading of Interest
Finally - an authority on maximizing your company's trade show potential. The author masterfully covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.
Any event you plan and stage is a reflection of your organization’s image — from the initial invitation to onsite operations. Whether you’re planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil.
Event, Conference and Trade Show Tools
This section includes tools for analyzing and planning your event and trade show programs.
Use this checklist to help you make decisions about whether or not to sponsor or participate in an event, conference or trade show.
Use the Event / Tradeshow Attendance Calculator to help you calculate the potential audience or buyers that will visit your organization at an event or conference. It will help you in planning your staffing, marketing collateral and incentives requirements for the event.
The Tradeshow ROI & Breakeven Calculator tool will calculate the breakeven and ROI for a trade show, event or conference, with or without the costs associated with having a booth at the event.
Use this template to prepare your event strategies, objectives, and tactics.
This 14-page template will guide you through every activity necessary to execute an event, conference or trade show. Sections in the template include: starting checklist, accommodations, transportation, registration, speaker, meeting facilities, speakers, entertainment activities, and more.
Use this template to track your trade show expenses and compare this year against plan and actual. And, calculate the ROI for the event.
Event & Trade Show Marketing News
BtoB Marketing Magazine (more news...)
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