Campaign Lead Conversion Breakeven Marketing Calculators
Use this 1-Step and 2-Step Campaign BE (Breakeven) Marketing Calculators to compute the overall response rate required to achieve breakeven and also the number of inquiries, leads, opportunities, qualified opportunities, and closed sales needed based on the advertising circulation and costs for a program, the average revenue per transaction, and the gross margin percentage for that transaction that you enter. These calculators are designed for B2B campaigns, but can also be used for B2C lead generation campaigns.
A 1-Step campaign involves contacting a prospect once and having them respond to your initial offer and based on that response move into your lead qualification process.
A 2-Step campaign involves contacting a prospect via telephone or sending a promotional piece to them via mail or email...Step 1. Step 2 involves sending some sort of fulfillment package or piece to the person who responded to your initial promotion/offer. This fulfillment kit could be some sort of premium, white paper, etc.
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