Advertising Campaign Response & Financial Calculators
This section includes a wide variety of calculators for analyzing, planning, and doing "what-if" analysis on marketing campaigns.
Use these calculators to compute the overall response rate required to achieve breakeven and also the number of inquiries, leads, opportunities, qualified opportunities, and closed sales needed for a campaign.
Use this Direct Response Inquiry Calculator to determine the number of mailings needed for your B2B or B2C direct response campaign in order to generate the desired number of inquiries.
Use this Campaign Response Rate Calculator tool to calculate overall response rate required to achieve your desired gross profit percentage for this B2C or B2B direct response campaign and also the number of inquiries, leads, opportunities, qualified opportunities, and closed sales needed to achieve this profit.
This tool calculates campaign financial results based on the campaign quantity, advertising costs, and other factors that you enter into the fields on the left side of the tool.
Use this Cost Per Inquiry (CPI) / Cost Per Lead (CPL) Breakeven Calculator to determine the breakeven and CPI / CPL for your B2B or B2C direct response campaign.
This Campaign Return on Investment (ROI) Calculator tool will compute the simple return on investment (ROI) for a marketing campaign based on gross sales for the campaign, cost of goods sold and the total advertising costs. It can be used for both B2C and B2B direct marketing and non direct response campaigns.
Use this pro forma Breakeven Analysis - Lead Generation Campaign BE Calculator to determine the breakeven percentage and inquiries or leads required based on a desired cost per lead / inquiry (CPI / CPL) for your direct response B2C or B2B marketing campaign.
Use this calculator to determine the size of the campaign and the number of leads that you need to generate from the campaign in order to achieve the desired gross revenue for the campaign based on the average transaction value.
This tool is used for tracking responses to all types of direct response campaigns, regardless of media, as long as you know the projected weekly percent of responses.
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