FREE Catalog Assessment & Consultation
To receive your FREE Assessment and 1-hr Consultation, complete the form below. All fields are required. Press the SUBMIT button and you will receive an email with a link to download the assessment tool. Complete the assessment and send a copy of it to . We will review it, then contact you to share our observations and recommendations for improving your strategies, plans and programs.
Catalog - Multi-Channel Marketing Assessment
The catalog and Internet merchant marketing assessment tool is a comprehensive study and review of your current and future catalog marketing plans and activities whether they be print, online, or both. We’ve developed this tool to standardize the practice of conducting this assessment and make sure that we are following the same best practices with each catalog marketing client that we work with. The tool has been developed over years of working with both print and online consumer and business to business catalog marketing clients. It helps identify areas of strength and weaknesses and opportunities for improving marketing, merchandising and operations activities for catalog marketing clients.
The tool can be used for either a self assessment or a formal audit conducted by DWS Associates. As a self assessment, it is very practical for helping your formalize your catalog marketing practices and processes, so that you develop the best strategies and programs to achieve your overall goals for the catalog business.
When used as a part of a formal audit, we normally ask clients to complete as much of this template as possible before we begin the review process. Then our involvement begins with in-depth discussions and appraisals of the major areas included in the template. At that point, we provide immediate feedback and suggestions for improvement and/or suggestions for additional study if necessary.
The complete catalog assessment is normally a five to ten day engagement depending on the size and complexity of your operation, with two to three days of on-site review and analysis, during which we review merchandising, creative, circulation plans, call center practices, and fulfillment operations. We also provide recommendations for any problem areas that have been identified and discuss future growth plans. An additional five to seven days is required to prepare our formal report and written recommendations.
You can use the catalog assessment tool as a starting point for reviewing your own business operation, even if we are not involved. Or, if you’d like us to provide some quick feedback on the assessment, you can purchase a 1-hour consultation package and then contact us to set up a date and time for your consultation.
For more information regarding our catalog / Internet merchant marketing assessment services, please call 651-315-7588 or contact us via email at. Place "Catalog Marketing Assessment Request" in the subject line of your email message.
Use the tool for FREE on line or purchase it to use it off line. Purchase the 1-hr consulting package and we will send you the assessment tool for FREE.