Pay-Per-Click Advertising Breakeven & ROI Calculator
Use this Pay-per-click (PPC) Advertising Breakeven & ROI Calculator to calculate the breakeven and ROI for Pay-per-click advertisements. Enter all of your values (# of clicks purchased, price paid per click, average order value, and the gross margin percentage) for the advertisement in the left column. Use the slider bars to enter the conversion rate of clicks to leads and leads to buyers.
Based on the entered values, the calculator will give you the total campaign cost, number of leads and buyers generated, the revenue and profit generated, and the campaign ROI and breakeven. The results will appear in the table to the right. You can enter your values manually by double clicking in the box and entering the value. Or, you can use the up/down arrow which appears when you hover over the box. Drag the up/down arrow up or down to enter or change values. Use the slider bars to enter percentages for conversion rates. Enter percentages as decimals (i.e., 25% as .25).
You can do what-if-analysis by changing the different values to see the impact these changes have on your overall advertisement's performance.