Email & Direct Mail- Mail Testing Financial Analysis Tool
The Mail Testing Financial Analysis Tool helps you determine acceptable response levels for a test direct mail or email campaign. In Section 1, you calculate the minimum response rate necessary to achieve the desired ROAI (return on advertising investment) based on mailing costs, gross margin dollars per order and any associated premium or incentive cost. It will also calculate the breakeven response rate. In Section 2, you calculate the minimum sample size required for a test mailing based on the confidence level you want in the results and the percentage deviation that you are willing to accept from the anticipated response rate for the program.