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Marketing Performance Evaluator - Marketing Calculator
The Marketing Performance Evaluator enables you to score your organization's performance on each of twenty-five key marketing activities and assess their level of importance in achieving its overall goals. The calculator produces an overall score for all marketing activities. The tool will help you identify your organization's strengths and weaknesses and overall marketing performance and which of your marketing activities need immediate improvement and which can wait for later improvement, based on their importance and the organization's level of performance from a competitive perspective.
This is an excellent visual representation of how your organization is doing. And, the tool allows you to conduct what-if analysis based on changes that you make to any of the factors and their overall importance. This tool is based on marketing theory and practices developed by Dr. Philip Kotler and presented in his book Marketing Management, Principles of Marketing. The concept for the tool has been updated to also include aspects of digital and social marketing that are now a key factor in marketing strategy formulation and execution.