Competitor SWOT Analysis Tool
A Strengths & Weakness Analysis is a scan of the internal factors affecting your business and your competitors; and, as a tool, it is an important step in the strategic planning process. This tool is used to conduct a comprehensive strengths and weaknesses assessment of your and your competitors' businesses. It will enable you to assess your organization's internal and external market facing strengths and weaknesses. You can rate your and your competitors' businesses on up to 168 critical factors in the areas of administration, finance, management, manufacturing, marketing, organization, and technology. You give a performance rating to each factor that applies to your organization and theirs. If the factors don't apply to your business/industry, you can leave them blank. In sections 8 (Opportunities) and 9 (Threats), you can list the external factors facing your business and the actions that need to be taken to address these factors in each of ten categories.You can also add factors that are specific to your business/industry. This tool produces a performance rating for each area and the overall business. And, it will give a good reading on how you stand vs. the competition.
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