'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning' concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process.
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention paid to the latest developments in marketing. There are substantial new sections on CRM, the internet, future market mapping, integrated marketing and distribution strategies and other technology-driven impacts in the marketing domain. Marketing Plans is designed as a tool, user-friendly learning resource.…
At DWS Associates We Practice Marketing Fundamentals
This section contains tools to help you plan and analyze various aspects of your organization's marketing performance in general and in specific functional areas at both a strategic and tactical level. The tools can be used for both consumer (B2C) and business-to-business (B2B) marketing planning and analysis. To use the tools in each major section, click the menu links in the left hand frame. Load times of tools will vary depending on your computer's memory and processor speed.
Take the Marketing Planning Quick Assessment - How's Your Organization Doing?
Find out how you're doing before you access our marketing tools and resources. Take the Marketing Planning Quiz Assessment. The assessment addresses key aspects of marketing planning. It will help you determine the current state of your strategic business and marketing planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future marketing needs and investments. You will be given a score upon completion of the assessment. The grade appears at the bottom.
Once you've completed the assessment, you can contact us to review your responses and provide an objective analysis of your current business and marketing planning efforts.
Take the Marketing Management & Operations Quick Assessment - How's Your Organization Doing?
Take this short assessment to assess your organization's marketing management and operations processes and practices. It will highlight your marketing management strengths and weaknesses. Once you've completed the assessment, you will be given a score which appears at the bottom. Feel free to call us if you have identified some serious problems that you would like some guidance on correcting.
Take the Data Drive (Database) Marketing Quick Assessment - How's Your Organization Doing?
Find out how you're doing before you access our marketing planning tools and resources. Take the Database Marketing Quiz, a quick assessment. The quiz addresses key aspects of database marketing planning, processes and practices. It will help you determine the current state of your database (data driven) planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future needs and investments. You will be given a score upon completion of the quiz. The grade appears at the bottom of the quiz.
Once you've completed the quiz, you can contact us to review your responses and provide an objective analysis of your current business and marketing planning efforts.
Freeplane Mind Mapping Software
"Freeplane is a free and open source software application that supports thinking, sharing information and getting things done at work, in school and at home. The core of the software is tools for mind mapping (also known as concept mapping or information mapping) and using mapped information.” Freeplane is an excellent tool for marketing planning.
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