B2B B2C Inquiry / Lead Flow Calculator - Based on Average Order Value
Use this tool to calculate the size of your marketing campaign and the number of leads that you need to generate from the campaign in order to achieve the desired gross revenue for the campaign based on the average transaction value. Enter your average transaction value and the gross revenue you need to achieve for the period in the boxes below. The number of closes (sales transactions) will be calculated automatically. Then enter the campaign initial response rate and then conversion rates through each stage of the qualification and sales process.