SalesGen2020 - Demand Generation and Lead Management Services
DWS Associates' SalesGen2020 Demand Generation and Lead Management Services help you deliver a steady flow of well qualified leads. We work with our client teams to help them develop sophisticated lead generation, nurturing, and lead management processes built upon platforms as Salesforce.com, Marketo, Eloqua, and others.
Areas of inbound and outbound lead generation focus typically include:
Projects typically include, but are not limited to...
- Demand generation campaign planning: Working with the marketing team to develop an integrated marketing campaign that will achieve the desired flow of qualified leads.
- Data management: Working with the marketing, sales and IT teams to develop the data capture, management, handoff and reporting processes and programs.
- Creative development: Working with the creative team to develop innovative campaign approaches.
- Lead qualification: Working with the team of lead qualification sales executives to develop lead qualification guidelines and processes.
- Lead nurturing: Working with the marketing automation team, other marketing stakeholders, and the lead qualification team to establish lead nurturing guidelines, processes and programs.
- Analytics and reporting: Working with marketing operations to understand results.
As a team, DWS Associates has more than ten decades of B2B and B2C marketing experience focused on demand generation. Individually, our team members have a minimum of 10 years managing demand generation teams and programs, working in channel-driven sales environments. Our experience in developing lead generation programs covers businesses in IT, consumer goods, hospitality, education, energy, retail, telecom and other industries. And, we’ve developed and implemented lead generation and management programs for SMB and enterprise level businesses.
Download our FREE white paper "6 Irrefutable Truths of Successful Marketing" and click the link below to watch the SalesGen2020 video.
Additional Demand Generation & Lead Management Tools...
You may also find these white papers and tools helpful in looking at your demand generation and lead management needs. Be sure to check the rest of our site for other tools that you may find useful.
- B2B Lead Generation Best Practices
- Developing a Lead Management Program
- Lead Scoring, Prioritization, Routing & Nurturing
- Campaign Planning Guide & Template
- 1-Step Campaign Lead Conversion Breakeven Calculator
- Sales Leads Pipeline Calculator
- Lead Generation Campaign Breakeven Calculator
- Lead Flow Calculator
For specific inquiries about our SalesGen2020 Demand Generation and Lead Management consulting services contact us at (651) 315-7588 or complete the "For More Information..." form on the Contact Us page.