Direct Marketing: It's a New World Order
Want to prove your content drives revenue? Then use Direct Marketing & make an offer they can't refuse.
The customer is at the center. Mass marketing is out, one-to-one and data-driven marketing are in. Customer relationship management (CRM) is the hot topic and hot application. Everyone has 'discovered' the importance of engaging buyers in an on-going dialogue, providing them with relevant and valuable information in a timely manner.
At DWS Associates, these are not new concepts. Our team has been building customer-focused, direct marketing acquisition and retention programs for over 30 years. Our expertise covers all of the marketing and operational elements of planning, executing and managing direct marketing programs for both the business-to-business and business-to-consumer markets.
Corporations are devoting more and more of their advertising dollars to direct marketing. And, why not? It works, when planned and executed correctly. Direct marketing is more than including an 800 number is an advertising or a link in an email message. Much of what passes for direct marketing, includes just that and nothing more. We can help you develop your offer strategies and calls to action (and so much more) that drive response, the kind of response that generates sales. We can help you avoid fulfillment nightmares that can destroy well planned and executed direct marketing campaigns.
Examples of our work range from starting and building catalog businesses for such retailers as Marshall Field & Co. and Patagonia to developing lead generation programs for manufacturers and high tech companies such as IBM. Here is a brief overview of the direct marketing services we provide:
- Catalog development and productivity analysis
- Circulation planning and management
- Database development and management
- Telemarketing and call center planning, training and management
- Fulfillment operations planning and management
- Internet and e-mail marketing
- Developing customer acquisition and retention/reactivation programs
- Developing affinity and customer loyalty programs
- List brokerage and management
- Project management and direct marketing vendor sourcing
- Alternative prospecting methods
- Alternative revenue sources (such as list rental and package insert programs)
DWS Associates provides direct marketing solutions and services for both the business-to-business (B2B) and business-to-consumer (B2C) markets.
Direct Marketing Services Detail...
DWS Associates provides a full range of direct marketing services to business-to-business (B2B) and business-to-consumer (B2C) direct response marketers, catalogs, and multi-channel marketers and retailers.
Catalog development and productivity analysis
Developing a successful catalog from scratch requires the utilization of several disciplines:
- Creative and copy writing
- Forecasting and buying
- Order processing and fulfillment
- Circulation planning and customer acquisition
Results tracking and analysis such as response rates, variable merchandise completion curves, sales per book mailed, square inch analysis, etc., etc. We can perform these duties, secure and administer 3rd party providers to perform these duties, or, we can teach someone in your organization to perform these duties and coach them through a season or two and monitor the work indefinitely.
Circulation planning and management
Market analysis, potential universe of appropriate prospects, housefile mailing and "remail" strategy, catalog request generation and mailing strategy.
Database development and management
Creation of customer database including all information captured at order entry, plus contact history and information gathered at every customer "touch point", appending demographics, e mail addresses, etc.
Telemarketing and call center planning, training and management
In house or 3rd party, we train reps to treat each customer as if they were the most important person in the world, and at that moment, they are. Upselling, cross selling, substitute items, abandoned shopping cart, etc.
Fulfillment operations planning and management
Order processing, pick, pack, ship, receive, returns processing, refurbishing, etc., all must be done in timely manner, accurately and efficiently. We have over 30 years of operations experience with businesses ranging from start up mode to those handling 1000's of orders per day.
Internet and e-mail marketing
Our proprietary relationship with market leaders has us uniquely positioned to offer a range of services including e mail campaign development, deployment and tracking, banner ads, monetizing transactional e mails like order acknowledgements, shipping verifications, etc.
List brokerage and management
Our relationships with the premier providers of these services allows us to help you find the right vendor for your needs. Our contacts in the industry have over 300 years of experience in this area.
Project management and direct marketing vendor sourcing
Having been vendors and or used vendors for a combined 125 years, our professionals know who to call to get things done. We can work with you to create the appropriate RFP, get it in the hands of the right vendors, answer the questions, collect the RFP's, compare the services and costs, make a recommendation - - any of it or all of it, and hang with it through implementation.
Alternative prospecting methods Alternative revenue sources (such as list rental and package insert programs)
Package Insert Programs (PIP) and Blow in programs, created, printed and delivered to your warehouse or catalog/magazine printer. We do it all from concept thru selling the space and manage the process with professionals with years of this &q uot;specialty" experience.
To find out more about our products and services, click here or call us today at (651) 315-7588.