Marketing Communications / Promotional Assessment
Promotional-IQ is an audit of your organization's marketing communications and promotional practices, programs and activities.
The purpose of the Promotional-IQ is to determine your organization's overall readiness for successfully using integrated marketing campaigns across multiple media for promoting your products (services) to generate revenue and drive profits. Whether you pursue a PUSH, PULL, or combination promotional strategy, you will need the knowledge, skills and supporting functions, processes, etc. to launch and manage successful campaigns. Some capabilities will be more important than others depending on which strategy you follow. This is an overall assessment, but it will also identify specific areas of weakness that need to be addressed.
Promotional-IQ covers both the use of promotional tools/vehicles and your organization's preparedness to use them in terms of supporting functions, practices and processes. It will help you determine what promotional work should be done with -in-house staff and what if anything should be done by an outside agency as well as the resources needed to support these activities. This work would include such activities as: creation and placement of advertising; creation of promotional literature/sales collateral; executing and managing internal and external public relations; working with the publishing and editorial community to generate favorable publicity, creation and delivery of direct marketing programs; creation and management of website and social media; as well as creation and deployment of point of sales materials for your reseller channels. This assessment is conducted with your organization's participation and input.
After we complete the formal assessment, you will be presented with a scored result of your organization's promotional capabilities. Once completed, we review the assessment and present you with a formal report providing our observations and recommendations for improving your organizations marketing practices and programs.
Promotional-IQ is a packaged solution, offered at packaged fixed price. Pricing includes conducting the analysis, producing and presenting all final reports. Package pricing will vary depending on the size and complexity of your business.
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