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MarketIQ - Market Research for Higher Ed
Quantitative and qualitative. Primary and secondary. DWS Associates gathers and analyzes the data in order to provide you with practical recommendations built around your strengths and resources - with the focus on improving performance and achieving enrollment goals.
Prospective students - let us help you gain a deeper understanding of their needs, wants, expectations and perceptions as well as their decision criteria and selection process so your recruitment efforts become even more effective.
Current students - let us help you get a deeper understanding of the student experience so we can identify opportunities to improve the experience, thereby improving retention and recruitment.
Former students that left before completing their program - let us help you understand why they left, if and how you could have prevented their early departure and if they are interested in returning to your institution.
Alumni - let us help you learn how their experience has helped them in their personal and professional lives, what they wish you had offered or they had taken while enrolled, and what their upcoming educational needs are so that you can be sure to be positioned as their primary choice for life-long learning.