Services for Improving College Student Recruitment and Retention Performance
We offer you a wide array of solutions - our products cover the more standard demands, and our services are customized for the more unique requirements. For our clients in the Higher Education sector, these are our more popular offerings - but please feel free to contact us at (651) 315-7588 or send an email to so we can better understand your needs and then provide you with an appropriate recommendation.
Surveys, in-depth interviews, focus groups, mystery shopper – we design the right processes for gathering and analyzing relevant information in order to provide you with practical recommendations for achieving your goals. Audiences typically include potential students, current students, former students, alumni, faculty, staff, employers/community leaders and others. To learn more, click here.
The entry-level audit, allows us to evaluate your lead nurturing process starting with the submission of a Request Information form through subsequent communications over a fixed period of time (typically varies from 2 to 4 weeks) in order to identify strengths, weaknesses in your process.At the completion of the audit, you will receive a report with key findings and recommendations for improving the process in order to generate more enrollments. To learn more, click here.
If you have different needs, this service can easily be designed for your needs. Please call us at 651-315-7588 for a personalized proposal.
Audience segmentation and personas. Message strategy development. Offer strategy development. Contact strategy development.
Let DWS Associates help you get the right message and offer to the right person at the right time via the right channel in order for you to increase high quality leads, enrollments, retention and more. To learn more, click here.
Digital Marketing, Social Media Marketing and more
The digital and social media landscape is changing at an incredible speed and your success depends on your ability to stay focused on your audience and use digital and social media to consistently deliver the right message and offer at the right time. Our work helps you leverage your resources and maximize the return on your investment made towards generating enrollments. To learn more, click here.
Success comes from knowing your competition and offering unique value – we offer you a variety of options for understanding how best to leverage your unique strengths and resources in order to differentiate your institution and offerings from the competition in the hearts and minds of your audiences. The Competitive Analysis can also include:
- Tuition & Pricing Analysis: Determine the optimal cost of your offering for your audience in your market in order to improve recruitment and retention performance.
- Market Share Research: Learn why you are losing students to competing institutions.
- Positioning Analysis: Determine how to best position your institution in the market for greater success
To learn more about competitive analysis, click here.
Recruitment Process Analysis
Provide potential students with a unique, valuable, consistent experience from inquiry through enrollment. This service addresses targeting, messaging, channel selection, contact strategies, key performance metrics, testing protocols so you can lower the cost to enroll a new student. To learn more, click here.
Retention Process Analysis
Providing current students with a unique, valuable and consistent experience that increases retention and graduation rates. This service addresses the reasons students leave your institution and how to reduce, if not eliminate, the causes you control. To learn more, click here.
Academic Program Demand Forecasting
Assess your audience's demand for your current programs or uncover the ideal opportunities to expand your programs of study. To learn more, click here.
On Demand Marketing & Enrollment Services
Many colleges struggle with meeting their adult/non-traditional enrollment goals with their current staff for a variety of reasons. You may lack personnel with experience in one or more specialized fields, like direct marketing, SEO or SEM. You may have the personnel, but they just don’t have the level of expertise needed to provide the strategic or tactical direction. And third case, you’re current team is up to their ears in work and they just don’t have the bandwidth to take on any more responsibilities. To learn more, click here.
Strategic Planning Workshops
We offer colleges the following customized strategic planning workshops. Facilitated meetings allow you to focus on preparing, participating and producing your go-to-market action plan - so that there is greater involvement, buy-in and support as well as a deeper, clearer understanding of all involved as to their roles and impact on success moving forward. At this time, we offer you the following workshops:
- Strategic Enrollment Planning Workshop is a hands-on 2 1/2 day workshop designed to walk your team through the process of developing a go-to-market strategic enrollment plan for a 3 to 5-year time frame. To learn more, click here.
- New Student Recruitment Planning Workshop focuses solely on new student recruitment strategies for current and potential new programs and services for a 3 to 5-year time frame. This hands-on workshop is typically 2 to 2 1/2 days. To learn more, click here.
- Student Retention Planning Workshop focuses solely on student retention strategies during a hands-on 2 to 2 1/2 day workshop. This workshop is designed to walk your team through the process of developing a go-to-market new student retention plan for a 3 to 5-year time frame. To learn more, click here.
If you have a need for a meeting facilitator outside these topics, please contact us.