RECEIVE A FREE ROAI & BREAKEVEN CALCULATOR ($19.99 VALUE)
Join Marketing Connection today and in addition to your FREE ROAI & Breakeven Calculator ($19.99 Vaue), enjoy FREE access to more than 150 sales and marketing apps, tools, checklists, white papers, and ebooks as well as special offers and valuable information and insights that will help you achieve your marketing goals.
Academic Program Demand Forecasting
With the world changing so quickly, you can't rely on "gut" - you need up-to-date data and analysis to ensure you can make well informed decisions. What follows is a process for quickly, efficiently and affordably providing you with the data, analysis and recommendations you need to achieve your enrollment goals with the right programs and pricing.
The process includes the following:
Organizational Strengths/Weaknesses Assessment: Future success is built off past and current success - specifically your strengths and reputation in the market. That means we interview key administrators and faculty to understand your institution's strengths and weaknesses in terms of program offering and what your internal team feels are opportunities for future growth. This allows us to build off your strengths which greatly increases your opportunity for success.
Audience Wants/Needs Assessment: We gather insight from your target audience (past, current and future students) to understand their wants/needs and perception of your institution. Understanding what your audience wants and is willing to accept from you is key to identifying market demand and sizing opportunity.
Market Needs/Wants Assessment: We gather insight from the people that currently employ and/or will be hiring your graduates to ensure that future offerings meet, if not exceed, their expectations. This not only help define program opportunities but also potential market demand since your target audience will be taking their lead from what local employers are searching for and requiring. (NOTE: This is also an opportunity to develop relationships with local business, government and community leaders that have multiple benefits!)
Competitive Scan: We gather insight into what your competition is offering to determine how to develop a unique, valuable program that meets the markets/audience's needs.
What you Receive
Once the data has been collected and analyzed, we present you our findings and recommendations in both a written report and formal presentation. The report will include Executive Summary, Conclusions, Recommendations, Methodology, Detailed Findings, and Data Tabulations. Also included will be appropriate graphs, charts and statistical analysis documentation. Reports will be provided in an electronic format (point and click e-document); however, a hard copy format is available, if requested/preferred.
Also included is 12-months of strategic support - ask for details.