Marketing Communications Assessment

2 - Marketing Communications Assessment

Take the marketing communications proficiency assessment to see how well your organization is doing in developing and executing its marketing communications plans, programs and activities. The assessment addresses key aspects of marketing communications. It will help you determine the current state of your marketing communications planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future marketing communications needs and investments. You will be given a score upon completion of the quiz. The grade appears at the bottom.

Select your level of agreement with the statements below made regarding marketing processes and practices in your organization. If the statement does not apply to your industry or business model, select "0" which is the default value from the drop down list, so that it is not counted in your overall score. There is a reset button at the bottom of the quiz. It will clear all of your answers. You can also print a copy of this quiz by clicking the print button at the bottom of the quiz.

Scoring System

Answer --------------- Points

Not Applicable (NA) ---------- 0

Strongly Disagree ---------- 1

Disagree ---------- 2

Somewhat Agree ---------- 3

Agree ---------- 4

Strongly Agree ---------- 5

1)

We align our marketing communications strategies and plans with our overall business strategies.

0

1

2

3

4

5

2)

We have an integrated marketing communications plan.

0

1

2

3

4

5

3)

Our marketing communications is sending out integrated, coordinated messages.

0

1

2

3

4

5

4)

We have excellent market awareness for our company, products and services.

0

1

2

3

4

5

5)

The market perception of our company, products and services is excellent.

0

1

2

3

4

5

6)

Our advertising expenditures are extremely effective.

0

1

2

3

4

5

7)

We have an integrated marketing campaigns to acquire and communicate with new customers.

0

1

2

3

4

5

8)

We have excellent advertising themes and messages.

0

1

2

3

4

5

9)

We do an excellent job of measuring payback from all of our promotional efforts including advertising, direct marketing, sales promotion, and publicity.

0

1

2

3

4

5

10)

We do an excellent job of choosing advertising media for our promotional efforts.

0

1

2

3

4

5

11)

Direct marketing is an important part of our marketing mix.

0

1

2

3

4

5

12)

We have a formal process for monitoring and evaluating our competitor's promotional activities.

0

1

2

3

4

5

a

Total Points Scored

Total Possible Points

Percentage Score

a

Grade