Trade Show Event Sponsorship / Participation Checklist

Trade Show Event Sponsorship / Participation Checklist Tool

Marketing funds aren't limitless. As a marketer, you have to answer the question, "Do we sponsor and participate in this event?" before deciding whether or not to invest marketing dollars and supporting resources. This checklist will help you make that decision. You don't need to agree with every statement in the list, but the more you agree with, the more likely sponsoring and or participating in an event is likely to help you achieve your marketing objectives.

At the bottom of the checklist check your count of "Yes" vs. "No." If you have been objectively honest in your assessment, and the "Yes" total is greater than the "No" total, then sponsoring or participating in the event is probably a good idea.

Factor

Yes

No

1)

The event is related to your product and/or service.

2)

The event is related to your overall business strategies.

3)

The event is related to your marketing strategy.

4)

The event is related to your selling strategy.

5)

The event is related to your marketing communications strategies.

6)

The event integrates effectively into your organizations overall marketing efforts.

7)

The event provides a "hook" for more effective promotion.

8)

The event generates added trade and sales force support and enthusiasm.

9)

The event is focused on our target market(s).

10)

The event attracts the prime prospects and purchase influencers in our target market(s).

11)

The event is well attended by our target audience and prospects.

12)

The event offers strong public relations value.

13)

The event offers extended promotional opportunities over time and from year to year.

14)

The event offers your organization and products (services) high visibility with attendees.

15)

The event offers your organization a wide variety of onsite promotional opportunities (i.e., signage, brochures, etc.)

16)

The event offers your organization the opportunity for prime onsite locations.

17)

The event is well supported by pre event advertising to your target audiences.

18)

The event offers pre event advertising and promotional opportunities that can be tied to the event that will impact your sponsorship.

19)

The dollars spent on this sponsorship will be as or more effective than being spent on other media advertising.

20)

The event is well attended by your competition.

21)

The event will allow you to stand out from your competition.

22)

Your organization has a good relationship with partners who co-sponsor the event.

23)

Sponsoring and participating in the event will not strain internal resources (i.e., staff).

24)

You have a plan for evaluating the sponsorship.

25)

You can effectively measure the impact of sponsorship and participation (i.e., revenues, membership, donations, etc.).

Yes

No

Score