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Market Intelligence for Higher Education
External factors can dramatically impact an institution’s ability to achieve its goals and objectives. Being able to monitor key sources, gather relevant data and use that data to drive decision making is key to working smarter, rather than harder and dramatically reduces the potential for being caught off-guard and reacting to factors you did not expect.
DWS Associates offers you two paths – we help you develop your own internal market intelligence function, and we provide customized market intelligence services that fit your budget and needs.
Option A: Build Your Own MI Function Workshop
This hands-on workshop walks you through the process of developing your own market intelligence function, including creating the vision for this function, goals, objectives, strategies, tactics, and processes. Also included is defining roles and responsibilities for personnel so that your team clearly understands who does what, when, how, and why.
At the conclusion of the workshop, you have a written plan for managing your market intelligence function that you can easily implement immediately.
Pricing starts at $4,999 – call for your personalized proposal.
Option B: Outsource Your MI Function to DWS Associates
We design and manage your market intelligence function based on your goals, objectives and budget – performing all the required duties for capturing, storing, and analyzing data as well as providing you with recommendations. You will receive timely updates that vary from immediate to weekly, monthly, quarterly – based on agreed upon service levels – so you are on top of external developments that can impact your institution.
Pricing starts at $1,999 – call for your personalized proposal.